Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Customer Loyalty Demystified: 4 Bonds That Actually Work
Customer loyalty isn’t a program, it’s survival. For brands, it’s the thin line between being the GOAT and being ghosted. Sure, freebies and coupon codes can win a click, but can they win a customer’s mindshare? Not for long. Ogilvy’s recent study reminds us of a brutal truth: loyalty isn’t built on discounts or gimmicks.…
Emotional Loyalty in 2025: How to Win Lasting Customer Trust
Loyalty is not what it used to be. Remember when “buy nine, get the tenth free” was a great way to generate customer loyalty? Those days are gone. In 2025, transactional loyalty programs are beginning to look like dinosaurs—impressive at the time, but simply not built to last. The “loyalty programs” that are offered to…
What Marketers Should Know About the Omnicom-IPG Merger
The advertising industry just had its mic-drop moment. The Omnicom-IPG merger, valued at approximately $13.5 billion, represents far more than just a headline. Rather, it represents a force that will reshape the very foundations upon which global agencies exist. For years, there has been conjecture about who would blink first in the race to scale.…
Google Just Released New AI Marketing Tools You Can’t Ignore
You heard it here first: Google just released a suite of AI marketing tools that are about to change the marketing game. With everything from AI-generated search overviews to generative video and image creation. The marketing world is changing faster than most brands can adapt. If you’re not paying attention to these changes, you’re already…
August Marketing Rundown: 6 Must-Know Stories That Shaped the Month
The landscape of August marketing was set already due to back-to-school and back-to-college campaigns. However, there were other players in the same set of markets ready to steal the attention. Right, we are talking about attention whether it is deserving or not. Attention is the market’s new currency and we have deep dived in our…
Inbox to Income: How Direct Marketing Is Powering Today’s Boldest Entrepreneurs
In a world captivated by bright shiny objects, social media campaigns, and viral videos, direct marketing is the unsung hero in the entrepreneurial identity space. From bootstrapped firms to million-dollar one-person shops, the powerful ability to connect directly to customers in their inbox, DM, or even mailbox is now a superpower. After all, this is…
What Makes CTV Advertising Delicious for DoorDash
When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected devices. The sponsorship feels unusual at first glance, but it might be the clearest signal…
An In-house Marketing Agency: Broke Pepsi but Made Duolingo
An in-house marketing agency is the brand’s own creative and media operation sitting inside the company, serving one client only: the business. External agencies bring cross-category perspective and scale. In-house teams trade that breadth for deeper brand intimacy, faster turns, and tighter data control. While we compare both, neither model is a religion. It is…
From LinkedIn to Substack: Choosing Intimacy Over Virality
The online professional world has always had its “default hangouts.” LinkedIn became the de facto digital conference hall, a mix of résumés, industry chatter, and thought-leadership one-liners. But recently, a quieter, more intimate platform has been making noise very differently. Once a scrappy newsletter startup, Substack has grown into a powerhouse where experts, leaders, and…
Big Tech Acquisitions Are Redefining Creativity: Here’s What It Means
Only a few years back, the big tech acquisitions were only focused on building infrastructure—cloud servers, application stores, and operating systems—where it was all about scale, speed, and engineering power. However, recently they have been on a binge of acquiring creative talent and talent-enabling tools, design platforms, music-generation startups, AI for video, and even boutique…