Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Attention Economy Challenges Brands to Chase Consumers
The attention economy is a significant talking point for brands and marketing departments. The digital ecosystem puts consumers’ attention in the supreme position. The reason is plain and straightforward: too much media, content, and a competitive chase to capture our attention. McKinsey’s 2025 report emphasized the need to understand modern challenges, including vying for consumers’…
Legacy Media vs Digital Media in the Battle of the Attention Economy
There’s a quiet tug-of-war happening every second your screen is on—and no, it’s not between streaming apps and social feeds. It’s between legacy media and digital media, both desperately scrambling for a currency we barely realize we’re spending: attention. In this world of endless scrolling, skipping, swiping, and streaming, attention is the commodity. But it’s…
How Brands Are Tapping into Mindfulness and Mental Health in 2025
Mental health and mindfulness are no longer merely trendy terms in the wellness industry. In 2025, mental health has evolved from a topic of discussion to a standard. Consumers today seek something more—calm, connection, and emotional safety—in everything from the companies they trust to the content they consume to the goods they purchase. What’s worse…
From Chaos to Calm: Why Calm Technology is the Future of Smart Design
You wake up to buzzing, then dinging. Followed by a “calm whisper” to hydrate, move, check your email, update your applications, and breathe—before you even brush your teeth. Sound familiar? We are in the midst of hyperactive technology—devices making noise that rob our attention the second we wake up. This is not just our phones;…
New B2B Marketing Strategy Challenges Signal VS Noise Theory
Signal vs. Noise is a never-ending discussion inside businesses’ high ceilings. But what if B2B marketing strategy flips the table and brings the most unexpected collaboration? If you are a B2B marketer, measuring Signals and Noises against each other is what we have witnessed for a long time. This may be the time for…
Why Everyone’s Tired of Ads: Inside the Rise of Ad Fatigue in 2025
Let’s face it—advertising is everywhere. It’s in your scroll; between a meme about Mercury in retrograde and your cousin’s wedding photos, it’s loud and obnoxious, wobbling between musical podcast interludes as you search for oneness. Many times, it rudely interrupts moments of silence or takes you out of your YouTube meditation journey. The clever ads,…
July Marketing Rundown: 6 Must-Know Stories That Shaped the Month
We’re closing out Q2 with July marketing rundown—and it’s been a weird mix of AI drama, brand pivots, and unexpected genetic deep-dives. From Coldplaygate to Starbucks sliding into the protein drink territory, July didn’t hold back on entertainment. But while the headlines kept us busy, the undercurrent hasn’t changed much. The economy’s still shaky, tariff…
From Pixels to Possibilities: AI Rendering Is Changing the Game
Let’s be honest: Rendering used to be the conversation nobody wanted to have. Just background noise, causing your laptop to become so hot you’d want to toss it out the window and ringing out all the patience your process had to offer unless you were into architectural design, VFX, or game development—in which case, it…
How Vocal-Only Tracks Are Powering the Future of Remix Culture
What do you get when you take a song and pull it back to just its vocals? Magic. Or, more specifically — potential. A solo vocal track is not just a studio artifact; it has transformed into a point-source that feeds off thousands of potential innovative ideas. In remix culture, vocal-only stems are considered creative…
GitHub Copilot: Your New AI Wingman for Effortless, Next-Gen Coding
We’ve all been there—you’re neck-deep in code, and either stuck on rewriting a never-ending loop or looking blankly at the editor wondering, “How do I even write this function…again?” Now picture that you had a friendly, all-knowing coding assistant that doesn’t sleep, doesn’t judge, and lets you cruise right through that mental roadblock like it…