Garima Sinha
How Advertising Agencies Are Adapting to the Creator Economy
The days when brands turned to ad agencies for creativity as the middlemen in the marketing game are long over. Amid a sea of social media, creators on Instagram, YouTube, and TikTok have outshone agencies as powerful marketing tools. Creators, often referred to as influencers, are digital celebs who choose to directly connect with the…
Read More
How our Advertising Industry Hiring Landscape is Shifting
Good news for people who are eyeing a future in the advertising and marketing sector. According to industry expert predictions, the advertising and marketing industry will soon be flooded with opportunities that will break all records. Yes, you heard it right! For booming advertisers and marketers, this is not just some random news—but more of…
Read More
Influencer Marketing Decline Leaves Brands Scrambling for Authority
From beauty queen to travel gurus, influencers have emerged as one of the powerful weapons on social media. These creators have built a whole empire with loyal followers who are crazy for them. But as their popularity grew, so did skepticism. Was this influencer phenomenon too good to be true? Let’s talk about the influencer…
Read More
How Snapchat and ROI Hunter Are Redefining Advertising Partnerships
The recent Snapchat and ROI Hunter partnership highlights the best of collaborative advertising. With Snapchat’s innovative ad format and ROI Hunter advanced performance optimization tools brands can access deeper insights and capabilities. This mix of technology and creativity allows advertisers to target more precisely, manage campaigns more easily, and create more impactful, personalized marketing. This…
Read More
Is it Time to Ditch Points and Redefine Brand Loyalty Programs?
Point-based brand loyalty programs feel completely outdated, and it’s time to make a major change. In today’s hyper-connected world where brands inundate users by the millions, loyalty is more about emotional connections than rewards. Brands need to reconsider their strategy to match the new consumer trends. Brand loyalty programs are just as much about perks…
Read More
Prioritizing Brand Safety in a World of Fake News
Scrolling through social media platforms feels like dodging potholes on a bumpy road. Everywhere you click, there’s misinformation- from viral conspiracies and AI-generated content farms to brands hopping on a hashtag bang wagon. What’s real? And even more, what’s authentic anymore? For brands, this air of mistrust is a big issue especially with Gen Z,…
Read More
Digital Ad Spend Trends: Where Are Brands Shifting Investment?
Ever wondered why the same trendy handbags or cool kitchen gadgets seem to follow you everywhere—whether it’s Instagram, YouTube, or any other platform you scroll through? It’s not a coincidence—it’s a result of brands investing heavily in targeted digital ads. As ad sends shifts to be more specific, data-driven platforms, brands are ensuring their products stay…
Read More
Is CSR in Advertising a trend or much more?
Ever notice how every brand’s talking about saving the planet these days? They aren’t selling products—they’re selling values. From eco-friendly handbags to fast-food chains, today brands are seeing the power of investing in sustainable sourcing. These investments are part of a larger shift toward corporate social responsibility (CSR) in marketing. Well, this shift is not…
Read More
What the X Advertising Boycott Taught Us About Branding
From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy around the role of brands on the social media site have been shaky at best. Watching on in horror and confusion, the world has already witnessed Musk’s unconventional style collide with the platform’s traditional advertising…
Read More
How B2B Brands Use an Omnichannel Marketing Strategy to Connect
Have you ever wondered how powerful it can be to reach your audience through multiple channels, all working together? Think about it as a marketing strategy where every touchpoint — social media, email, website and beyond — is seamlessly integrated into one cohesive plan. That’s what omnichannel is all about. An omnichannel marketing strategy can…
Read MoreRecent Posts
