Garima Sinha
Unlocking Lead Generation: Proven LinkedIn Growth Strategies for 2024
If you are professional and working in the business world, you must have been scrolling through LinkedIn while sipping your morning coffee. LinkedIn has evolved into a hub where professionals interact, share insights, connect and make purchase decisions. But are you using LinkedIn to its full potential? Today, LinkedIn is not just a place for…
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Why Bringing Back Business SMS Marketing Is Clutch in ’24
Have you ever wondered why you still receive SMS marketing from brands even though you have their app on your smartphone? Is SMS update still relevant to marketing? It’s time to take a moment and think again. SMS marketing with time has proven itself as one of the most effective tools for business looking to…
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From Followers to Clients: Converting Social Media Engagement into B2B Leads
Creating B2B marketing strategies from social media engagement has evolved far beyond traditional tactics like cold emails and basic LinkedIn posts. Today’s B2B audience is more engaged, spending time scrolling, double-tapping, and conducting in-depth research but here’s the catch: engaging with followers isn’t enough. The real question is, how do you take that engagement and…
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Empowering Women’s Sports: How Adobe FA Cup Sponsorship Affects Brand Engagement
Women’s sports are finally stepping into the spotlight—gaining cultural relevance and shattering viewership records like never before. The recent Women’s FA Cup has seen unprecedented attendance figures and expanded media coverage, marking a powerful shift in the sports landscape. As a result of this expansion, numerous brands have the opportunity to join the market and…
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Social Media Impact on Mental Health Awareness: Campaigns That Make a Difference
How many of us genuinely take the time to consider and give priority to our mental health on a daily basis? You’re not the only one who nods in agreement. In a world where every day seems jam-packed with tasks, deadlines, and the pressure to keep up, mental health has transitioned from a niche topic…
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How Twitter Spaces and Discord Are Changing Social Audio Engagement
Do you remember the early days of podcasts? It was a major shift from traditional radio—content on-demand, a voice in your ear that you could access anytime. Social audio takes this idea a step further, but with a key difference: live, interactive, real-time conversations. Social audio services create spaces where users can join in, participate,…
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Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash. In today’s digital world, where a single tweet or a social media post…
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How AI SEO is Transforming Marketing in 2024: Key Strategies and Insights for Success
Digital world is constantly transforming, and SEO has been the long-trusted companion that marketers rely on to boost visibility, drive traffic, and elevate brand success. Now imagine an AI SEO strategy that isn’t just intuitive but reactive—one that adapts, learns and evolves with minimal human intervention. Sounds futuristic, right? Well, thanks to artificial Intelligence, this…
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6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World
In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone can speak louder than words. As Leo Burnett famously said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Silent ads are doing just that—capturing attention, sparking emotion,…
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Threads vs Twitter: How Brands Can Dominate the New Social Media Landscape
Imagine you’re sitting in your favorite café, sipping your morning coffee, scrolling through the latest updates, Suddenly, a friend leans over and asks, “So, have you tried Threads yet?” A year ago, this might have sounded like a joke which never fails you to laugh, but today, it’s a serious question that reflects the changing dynamics…
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