Garima Sinha
Garima Sinha is a staff writer at Ad Pulse with over 11 years of experience in editorial/content writing and digital media. She specializes in advertising trends, technology-driven marketing, consumer attitudes, B2B marketing, brand communication, and emerging technologies. She writes about how technology, media, and consumer behavior are reshaping modern marketing, covering topics such as AI, retail media, influencer marketing, omnichannel experiences, and emerging digital engagement trends. Her research-based yet conversational writing style helps marketers stay ahead of the emerging industry trends.
Articles by Garima Sinha
Social Media Advertising Trends: What’s Hot in 2024
Imagine social media as your playground — one day you are getting the traction you never thought of, and the next day you are knocking out to try something new. In 2024, if you are serious about reaching your audience,…
Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already…
Original Content Rocks Typical OTT Advertising Strategy
If you’re asking what is OTT, well folks – you already know. OTT, or Over-the-Top platforms stream content across the internet, rather than traditional cable channels. Yes, we’re talking Netflix, Hulu, Max, Disney+. We all have our fav platform where…
What the Supreme Court’s Decision on Online Content Moderation Means for Advertisers
The Supreme court’s recent announcement on online content moderation has shaken the digital world. Advertising thrives on creativity — the spark that turns an ordinary message into memorable campaigns, the magic that captures the audience’s attention. But what happens when…
How to Bring Marketing into Voice Search Optimization: Preparing for the Future
Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the…
What’s On the Horizon for Programmatic Advertising?
Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us. But more likely, it’s programmatic advertising. But what exactly is programmatic advertising and how does it work? Buckle up and…
Are Ad-free Subscriptions a Threat to Modern Advertising?
Gen-Z and Gen Alpha are clear – they’d rather pay than pay with their previous time. Ad-free subscriptions are a lifesaver for consumers who dabble across different platforms and want their quality content, fast. With this update, as more…
Let’s Get Real About AI in B2B Marketing
There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the…