Garima Sinha
Garima Sinha is a staff writer at Ad Pulse with over 11 years of experience in editorial/content writing and digital media. She specializes in advertising trends, technology-driven marketing, consumer attitudes, B2B marketing, brand communication, and emerging technologies. She writes about how technology, media, and consumer behavior are reshaping modern marketing, covering topics such as AI, retail media, influencer marketing, omnichannel experiences, and emerging digital engagement trends. Her research-based yet conversational writing style helps marketers stay ahead of the emerging industry trends.
Articles by Garima Sinha
Reality Check: Press Release Hype vs Honest Storytelling
Press releases have long been the ultimate hype machine, especially before any product launch or event. Everything is counted as a “game-changing”, “revolutionary” or “first-of-its-kind”—the kind of claims to make you raise an eyebrow. In a world where every launch…
Employee Generated Content: The New Authenticity Trend in Marketing
Before diving into the details of employee generated content, quick question —When did you last trust a brand’s polished advertising campaign over a candid behind-the-scenes post from one of their employees? If you’re at a loss, you are not alone!…
Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns
Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage…
Emotional AI: Can Machines Really Understand Your Feelings?
Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just generating art and predicting shopping behaviors—it’s getting ’emotional’! Welcome to the world of emotional AI: Machines that claim to recognize…
In Conversation: How UGC Turns Customers into Creators
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and…
Designing Digital Onboarding That Inspires in 2025
Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial…
How Digital Employee Onboarding is Transforming First Days
Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the…
AI Powered Creativity: Why New Marketers Don’t Fear the Robot
It is true, isn’t it? AI once used to be the stuff of sci-fi movies—far-fetched, futuristic, and maybe a little terrifying. Today, AI is more than just a theory, it is running ad campaigns, writing snappy copy, and designing jaw-dropping…
The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result…
From Filters to AI Creative Photos: How AI is Redefining Content
How can we forget the days when social media was all about just finding a good filter for your photo? Depending on your mood, apply a Valencia or Jakarta filter, add some contrast, and your shot is ready to be…