Advice
The Underbelly of Honey Affiliate Marketing
“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the most influential digital personalities of the decade. Fast forward a few years, and the internet is now buzzing with allegations of the Honey scam. “Alleged” is the keyword here, but what started as a game-changing…
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The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…
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Amazon Advertising Trends for 2025: Insights from Amazon Leaders
As digital advertising continues to evolve, 2025 is set to bring significant shifts driven by AI, shifting consumer habits, and new media consumption patterns. Streaming platforms are at the forefront of these transformations, leveraging their massive entertainment and retail ecosystem to provide brands with innovative solutions for engaging their audiences. Amazon advertising is the leader…
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Crafting an Employer Branding Strategy Through Digital Onboarding
There was a time when in-office work was the only option. But the pandemic shattered the rigid 9-to-5 model, ushering in the era of hybrid and remote work. Fast-forward to 2025, and employer branding strategy is incomplete without a solid commitment to a flexible work culture. One of the biggest transformations is onboarding. In today’s…
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5 Marketing Pitfalls to Avoid in 2025
The celebration of 2025—or, as we call it, the New Year—has passed, and we’re now in the second month of what is shaping up to be a crucial year for marketers and brands. Why crucial? Because every day, tech is brewing something fascinating, and marketers are utterly bewitched. Have you heard about Google’s AI ad…
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AI for SEO in 2025 Will Unleash a New Era of Search
Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers. Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…
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In Conversation: Is the Ad Industry Overlooking Older People?
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…
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Print Media is Making a Comeback with Digital in 2025
When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…
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Attention: Your LinkedIn Ad Strategy Should Focus on B2C in 2025
LinkedIn has carved out a special place in professionals’ hearts (and devices) everywhere. From updating job milestones to announcing company revenues, the platform has evolved into a prime destination for ad placements. Yet, there’s a lingering misconception that LinkedIn Ad Strategy only benefits business-to-business (B2B) brands. It’s time to challenge that notion. LinkedIn isn’t just…
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Buckle up for these B2B Marketing Trends Dominating 2025
B2B marketers strategize over the perfect “call to action,” craft mind-blowing campaigns, and keep B2B accounts engaged, particularly regarding their partnerships. Why? The lifeblood of it all: accounts and people. Yes, B2B might sound buttoned-up and by-the-numbers, but scratch beneath the surface, and you’ll find creativity, connection, and high-stakes challenges that make it exhilarating. Welcome…
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