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Value-Aligned Branding

This section explores how brands can align with Gen-Z’s values, such as sustainability, inclusivity, and authenticity. Our articles cover strategies for creating meaningful connections, showcasing brands that are leading the way in value-driven marketing, and offering insights on how to resonate with this socially conscious generation.

4 social platforms can magnify your digital presence

Choose Better Socials For Your Digital Presence in 2025

By Ruchi Roy January 13, 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and...
Advice , Industry Insights , Tools
Experiential Marketing is Making a Comeback

Why Experiential Marketing is Making a Comeback

By Garima Sinha January 8, 2025
You're strolling through a crowded city plaza when a giant branded food...
Industry Insights
Gen Z as the market witnesses the rise of Non-Alcoholic beers

Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market

By Ruchi Roy December 26, 2024
Hollywood celebrities investing more into launching their brands have made them look...
Customer Experience , Industry Insights
Brands Can Mitigate Risks on Social Platforms

Cancel Culture Marketing Strategies for Brands to Mitigate Risks on Social Platforms

By Garima Sinha December 19, 2024
Cancel culture is not a novel concept and has historical roots —it...
B2B , Influencer Things
Impact of Social Media on Mental Health Awareness

Social Media Impact on Mental Health Awareness: Campaigns That Make a Difference 

By Garima Sinha December 2, 2024
How many of us genuinely take the time to consider and give...
Best of Brand
02_May_UK_Save the trees- Why sustainability is the next big marketing trend

Why sustainability is the biggest marketing trend we care about  

By Lindsey Giardino May 10, 2024
Marketers would be wise to follow the old adage of “give the...
Industry Insights