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Brands Doing It Right

Explore real-world success stories from top brands that have mastered the art of connecting with Gen-Z. Gain insights you can apply to your own marketing efforts. These brands are showing the way forward—proving that when you meet Gen-Z where they are, with what they care about, amazing results follow.

CeraVe marketing pushes the brand ahead in the market

CeraVe Marketing Blends Science, Simplicity, and Culture

Launched in 2006 with just three humble products, CeraVe has skyrocketed to...
Gen Z’s Favorite — Unhinged Marketing

Unhinged Marketing: Chaos, Charm, and the Art of Getting Noticed

A square-faced green owl spamming your phone with passive-aggressive, slightly terrifying notifications?...
23_Nov_ADPUS_Empowering Women's Sports- The Impact of Adobe's Sponsorship on Brand Engagement

Empowering Women’s Sports: How Adobe FA Cup Sponsorship Affects Brand Engagement

Women’s sports are finally stepping into the spotlight—gaining cultural relevance and shattering...
22_Oct_ADPUS_The Role of Gamification in Digital Marketing- Engaging Gen Z Through Interactive Content

How to Win Gen-Z in 2024 through Gamification Marketing

Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it's...
20_Oct_ADPUS_The Evolution of Live Streaming- How Brands Are Leveraging Live Content to Connect with Gen Z

Why Live Stream Marketing is Winning Over Gen-Z

From exclusive fashion shows to immersive sports events, live stream marketing is...
12_Aug_APUS_Essential Insights into Reddit’s new plan for advertisers

Reddit Advertising Plan May Help Brands Without Upsetting Users 

A quick Google search for 'Blake Lively and floral outfits' will pull...