Tools

YouTube's Deepfake Detection Tool

How YouTube’s Deepfake Detection Tool is Transforming Brand Safety 

By Garima Sinha / November 15, 2024

For advertisers and marketers, deepfake videos are an alarming concern —as brands invest a lot to maintain their brand image and a manipulative video like this can cause irreparable damage in minutes to them. The same goes for influencers and creators who might unknowingly find themselves featured in false endorsements or scandalous content.  To combat…

Is ROI more important than Creativity

Balancing Finance and Creativity is More Than Just ROI and Marketing Spend 

By Ruchi Roy / October 29, 2024

Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7 percent in 2024—a 15 percent year-over-year dip. Alarmingly, only 24 percent of CMOs feel confident…

Why Have Pop-Up Stores Become the New Thing for Luxury Brands?

By Ruchi Roy / September 20, 2024

Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…

What Advertisers Should Know About Pinterest AI Tools

By Ruchi Roy / September 13, 2024

Need to message someone? Hit them up on WhatsApp. Curious about what celebs are up to? Scroll through Instagram. Need to roast a new public policy? Vent on X. But when it’s time to dive into aesthetics and ideas, most Americans head straight to Pinterest.  The 15th most-used social media platform has quietly become a…

South Korean Beauty Brands Lead Orgs in AI Innovation

By Ruchi Roy / August 8, 2024

With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…

Buyers Guide to Marketing Automation Platforms

The Buyers Guide to Marketing Automation Platforms

By Lindsey Giardino / August 8, 2024

Who has time to coordinate every. single. part. of their marketing campaign or strategy? Odds are, not you.  Marketing automation platforms are the sweet spot for businesses looking to supercharge their marketing, boost customer engagement, and drive sales.   With so many options, finding the perfect fit for your needs can feel overwhelming. But, we got you!…

Comparing the best email marketing tools

Comparing the Best Email Marketing Tools: Which One is Right for You? 

By Lindsey Giardino / July 12, 2024

In the world of digital marketing, email marketing remains the undisputed heavyweight. It lands directly into the inbox, enabling brands to reach the right audience without fighting an algorithm. But, in the sea of email marketing tools promising the best engagement, automation, and analytics, how do you choose one that’s right for you?    Don’t…

Advertising Management Tools

10 Best Advertising Management & Ad Spend Tools

By Ad Pulse / May 16, 2024

Steering through the maze of digital ad management requires not just any tools, but the sharpest tools in the shed. The online paid advertising landscape is a treasure trove filled with advanced gadgets and gizmos tailor-made to boost campaign performance. Below, we’re sharing the lowdown on the ten ad spend tools every savvy marketer should…

Cutting through the MKTG: 10 actually good Martech tools to use in 2024

By Lindsey Giardino / May 13, 2024

You can admit it … the amount of martech tools available on the market today is overwhelming, to say the least.   There’s seemingly a software platform available for everything. Want to find out what keywords are currently trending in your industry? You got it. Need a site that can store all your digital assets? Check.…

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