Tools

B2B Employee Satisfaction

How Digital Onboarding Shapes B2B Employee Satisfaction

By Ruchi Roy / February 24, 2025

In today’s digital-first world, businesses thrive on their ability to create seamless experiences—not just for customers but also for employees. In the B2B space, employee satisfaction directly influences client relationships and long-term business success, and it becomes even more critical. Employer branding isn’t just about recruitment marketing; it’s about how employees experience the company from…

Honey Affiliate Marketing

The Underbelly of Honey Affiliate Marketing

By Ruchi Roy / February 21, 2025

“If you haven’t found a single coupon from Honey, it means it’s a great deal,” said MrBeast, one of the most influential digital personalities of the decade. Fast forward a few years, and the internet is now buzzing with allegations of the Honey scam.   “Alleged” is the keyword here, but what started as a game-changing…

Major platforms are running in digital brand competition

TikTok Still in a Pickle, Digital Brand Competition is Rising

By Ruchi Roy / February 20, 2025

On January 19, the death and resurrection of TikTok happened within a mere 24 hours. If that’s not biblical, what is? The U.S. reversed its previous ruling to ban America’s beloved social platform, but TikTok is far from being out of the woods. The entire situation boils down to the ever-intensifying digital brand competition in…

Just Took Over Google Ads

AI Just Took Over Google Ads – Here’s What You Need to Know   

By Garima Sinha / February 13, 2025

Exciting news for marketers—Google Ads is getting a game-changing AI-powered makeover in 2025. And no, this isn’t just another minor tweak or an update that shifts ad placements. This is a full-scale transformation that will redefine how digital advertising works. AI is no longer just a behind-the-scenes assistant—it’s stepping into the spotlight as the driving…

New era with AI for SEO in 2025

AI for SEO in 2025 Will Unleash a New Era of Search  

By Ruchi Roy / February 7, 2025

Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers.  Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…

Leran about AI tools for Meta ads and Andromeda is here

Evolution of AI Tools for Meta: Enter Andromeda

By Ruchi Roy / February 3, 2025

When Facebook Ads evolved into Meta Ads, it was clear that AI would revolutionize how brands advertise digitally. Fast forward to 2025, and we’re now witnessing Meta’s boldest leap yet—Andromeda, a machine-learning system set to redefine AI-powered advertising.  AI in ad targeting and creative optimization isn’t exactly breaking news. But Andromeda isn’t just another AI…

Print media should be back with a new force

Print Media is Making a Comeback with Digital in 2025 

By Ruchi Roy / January 22, 2025

When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…

CTV advertising may rise with shoppable tv ads in 2025

CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025

By Ruchi Roy / January 14, 2025

Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV screen while watching your favorite show. Sounds futuristic, right? However, this could become a reality with the rise of CTV advertising and shoppable ads.  Connected TV (CTV) has emerged as a powerhouse, following Linear TV…

Choose Better Socials For Your Digital Presence

Choose Better Socials For Your Digital Presence in 2025

By Ruchi Roy / January 13, 2025

Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…

Global Ad Spend Forecast Hints

Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV  

By Ruchi Roy / January 7, 2025

 As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the Olympics, Paralympics, elections, and other major events. The impact will be visible on global ad spend. While key events and milestones drove significant spikes in media spending for the year 2024, 2025 promises steady progress…

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