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Trust, a Defacto Trump Card in Airbnb Experiences to Captivate Digital Users
Airbnb is widely recognized for its homestays and host-led hospitality. Now, with the launch of Airbnb Experiences, Services, and Connection, the platform is going beyond what it once was. It’s becoming more than just an Airbnb. Capturing the attention of digital consumers and getting them to invest their time and money is no easy feat.…
Marketing Engineer: The Tech-Savvy Hero Marketers Didn’t Know They Needed
Yes, it’s undeniable — earlier campaign marketing was all about catchy slogans, big-budget TV ads, and a creative director pacing the room, “Let’s make this campaign a hit.” At that time, creativity was the king, and marketing was more than science. But fast-forward to today’s data-fueled digital world, a new kind of maestro is taking…
Music Platform with DEI: Steve Nixon’s Vision for Inclusive Music Innovation
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Discover how a music platform with…
Microsoft Xandr DSP Shutdown is Alarming Sign for Third-Party Ad Tech
Microsoft Xandr DSP shutdown announcement has come down as the end of third-party ad tech. Sooner or later, the looming death of third-party data and supported ad tech is going to have a substantial impact on advertising. The news is crucial for the ad tech industry, as it signals the beginning of the end. Microsoft…
May Marketing Rundown — 7 Bite-Sized Stories to Know
Amid inflation concerns in Britain and surrounding regions, America’s geopolitical interventions, and tech giants flexing their AI capabilities, May marketing landscape proved to be anything but uneventful. It wasn’t a watered-down month, nor was it entirely turbulent, but marketing agencies were met with uncertainty, especially amid looming tariff regulations. Former President Donald Trump made headlines…
The Domino Effect: How Tariffs Are Disrupting Global Advertising Spend in 2025
We don’t typically think of advertising agencies or marketing budgets when we hear the word “tariffs. Instead, we think of trade negotiations, shipping containers, or global politics—no advertising spend. But behind closed doors, that’s exactly where tariffs are quietly making their impact on how brands are spending on advertising . Tariffs are essentially taxes on…
Are Trump’s Tariffs Effects Alarming or Alluring on Marketing Industry?
President Donald Trump’s tariffs, announcements, and delays have put the marketing industry in a dangling boat with no oars to propel towards. The administration’s stance is clear: domestically-made products are exempt, while those produced abroad will face substantial levies. There are different tariff sets for everyone, and they have not been set in stone yet.…
Live Sports Advertising in 2025: The Triple Win Playbook
The whistle blows, the crowd roars, and the real action kicks off —not just for the athletes on the field but also for advertisers. In 2025, Live Sports Advertising has turned into one of the biggest power plays in the marketing world. Businesses, broadcasters, and audiences are all on the same playing field as real-time…
Are Influencer Marketing Agencies Shaking Up Traditional Ad Agencies?
A decade ago, if a brand wanted to break the internet, they’d call their agency, schedule a pitch meeting, book studio time, and launch a campaign months later. Fast forward to 2025, and a 22-year-old content creator with a ring light and a killer “GRWM” (Get Ready with Me) reel might just outperform that same…
From Clerks to Clicks: Inside the Retail Digital Transformation
Walk into a store today and you’ll see it: Retail Digital Transformation in full swing. A Gen Z shopper browses a clothing rack with one hand, and wields their phone like a lightsaber with the other. No, they’re not texting. They’re scanning barcodes, stalking digital deals, checking reviews, and price-matching—all before you can say “Can…
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