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What’s On the Horizon for Programmatic Advertising?
Ever wondered how those perfectly timed ads magically appear on your phone? Sure, maybe it’s our phone listening to us. But more likely, it’s programmatic advertising. But what exactly is programmatic advertising and how does it work? Buckle up and get ready to learn a bunch of random new words. Oh, and embark on an…
Can We Ethically Use AI in Retail Fashion?
Short answer: yes. Like most industries, fashion is diving headfirst into AI in retail, using it to streamline operations, forecast trends, and enhance the customer experience. But can it be done ethically? That’s the real question. Not surprisingly, there are some risks. Privacy concerns loom large as AI systems collect and analyze massive amounts of…
Are Ad-free Subscriptions a Threat to Modern Advertising?
Gen-Z and Gen Alpha are clear – they’d rather pay than pay with their previous time. Ad-free subscriptions are a lifesaver for consumers who dabble across different platforms and want their quality content, fast. With this update, as more consumers choose to opt for ad-free experiences, advertisers now must think about other strategies to…
July Marketing News — 8 News Bytes You Must Know
You’re busy with things- we get it. You can’t cover all of the news. Let us help. We will wrap July marketing news for you without letting you juggle between tabs and news articles. Sit back, relax, and read the latest developments that could bring you up to speed with latest emerging trends and insights.…
Inside the Brand Collabs of Hip-Hop Artists and Food and Beverage Marketing
“His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.” You’ve heard the Eminem lyrics. But have you had dinner at Mom’s Spaghetti? The Detroit rapper opened his restaurant in 2021 and it has become one of the top 20 restaurants in the USA in just 3…
Let’s Get Real About AI in B2B Marketing
There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the products your Ops team is whipping up. This new, transformative frontier has revolutionized today’s businesses…
Aftermath of 2024 Pride Month Marketing: The Duality of Corporate America
Politics is personal and complicated – and when you mix brand marketing with politics, the outcome can swing dramatically from one extreme to the other. Normally, politics and brand intertwines most heavily during June with Pride Month. In the last decade, brands have pushed out pride month marketing campaigns left and right. So what…
Marketing Podcasts That Deserve a Spot on Your Playlist
Maybe you’re obsessed with true crime. Maybe self-help is more your jam. Or maybe, just maybe, you just want to know what everyone’s whispering about in the marketing world. Whatever your podcast preference, there’s something out there for you. Especially, if you’re a marketer looking to keep up with the ever-evolving industry. Marketing podcasts offer…
What the TikTok Olympics Taught Us About the Future of Sports Marketing
Forget primetime TV—this year, the biggest Olympic moments weren’t on NBC, they were on TikTok. From Simone Biles’ gravity-defying vault to Tom Daley’s poolside knitting, the Paris Olympics played out in real-time on the For You page. Fans weren’t just watching—they were stitching, duetting, and turning highlight reels into viral sensations. TikTok wasn’t just a…
Brands That Have Mastered Personalization in Marketing
Personalization in marketing is everything. Whether you’re a small but mighty firm or a fully stacked team, doing personalizing at scale is totally achievable. Customers don’t just want relevant experiences; they demand them. The brands that do it well aren’t just making sales; they’re building relationships, trust, and long-term loyalty. So, how do the biggest players…
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