News
A Deep Dive into the Google Ad Tech Antitrust Lawsuit
If you’ve used the internet, you’ve heard of Google. It’s everywhere— ads, videos, and even in our language. “Google it” has replaced a variety of verbs for online search. Google’s everywhere, all the time. But this nonstop omnipresence has caught the attention of some pretty important people— like the U.S. Department of Justice (DOJ). So,…
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Elon Musk Paid $5 Million to End Feud After Brazil X Ban
Elon Musk vs. Brazil— the unexpected car crash no one saw coming but now can’t look away from. If you haven’t been following the Brazil X ban, here’s a TLDR: Musk refused to accept critical feedback and flaunted his ego by shutting down X’s office in the country, claiming to be a protector of free…
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Crush the Christmas Rush by Understanding 2024 Holiday Buyer Behavior
The holidays are dawning on us, and this time, it will be a short season with just 27 days between Thanksgiving and Christmas. The shorter the season, the smarter strategies tuned to holiday buyer behavior demands to succeed. Now, we have super formulae based on consumer market behavior to devise a foolproof plan for the…
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Will Continuous Disney Layoffs Crash their Happy Brand Image?
The name that remains synonymous with joy and effortless execution is facing brand marketing issues primarily stemming from massive internal Disney layoffs to a string of not-so-great movies and the struggle to drive its streaming business toward success. Continuous layoffs are not just a business challenge—they’re a hit to employment rates, diversity, equity, inclusion (DEI)…
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Special Rundown of September Marketing News — 8 Bite-Sized Stories Every Marketer Must Know
September showed the fall and rise of the market and its existing brands and businesses. While Google was getting ready to face the heat in its antitrust trial, and META continued its never-ending saga of algorithm tinkering, other major moves were happening. Don’t worry; we’ve sifted through the noise to bring you the juicy bits…
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How Snapchat and ROI Hunter Are Redefining Advertising Partnerships
The recent Snapchat and ROI Hunter partnership highlights the best of collaborative advertising. With Snapchat’s innovative ad format and ROI Hunter advanced performance optimization tools brands can access deeper insights and capabilities. This mix of technology and creativity allows advertisers to target more precisely, manage campaigns more easily, and create more impactful, personalized marketing. This…
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Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture?
Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…
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What the X Advertising Boycott Taught Us About Branding
From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy around the role of brands on the social media site have been shaky at best. Watching on in horror and confusion, the world has already witnessed Musk’s unconventional style collide with the platform’s traditional advertising…
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Latest Marketing News from August — 8 Snippets You Must Know
August is over, but a whole hell of a lot has happened in the past 31 days. The latest marketing news has been loud and creative, from blunt marketing strategies to the rise of cutesy trends. So, if you’re ready to dive into the latest and greatest from the marketing world, sit back and enjoy…
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What the Supreme Court’s Decision on Online Content Moderation Means for Advertisers
The Supreme court’s recent announcement on online content moderation has shaken the digital world. Advertising thrives on creativity — the spark that turns an ordinary message into memorable campaigns, the magic that captures the audience’s attention. But what happens when creativity is forced to stay within boundaries? Crafting compelling stories is stifled by new restrictions…
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