Industry Insights

Is hyperpersonalization ruining advertising?

By Lindsey Giardino / April 30, 2024

The industry looooooves hyperpersonalization. I mean really loves it. What happened to a good ICP? Creating a nuanced profile and creatively targeting specific X. Even if you’re asking, but isn’t creativity in advertising being ruined? Aren’t we witnessing the dawn of a new era where human creativity takes a backseat to AI-driven optimization?  Hyperpersonalization took the…

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Is Google’s Privacy Sandbox a Game-Changer for Marketers? 

By Radhika Mulay / April 26, 2024

When a tech giant announces a major change or opportunity – the response is usually unanimous anxiety. As Google announces the widespread availability of its Privacy Sandbox, the digital marketing landscape braces for a seismic shift.   The third-party cookie crumbles We might as well start with the big kahuna driving this change – the death…

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