Customer Experience

Translating Marketing Campaigns in a Globalized World

7 Best Practices for Translating Marketing Campaigns in a Globalized World 

By Garima Sinha / February 13, 2025

Marketing campaigns with innovative initiatives now connect with diverse audiences in various languages, cultures, and consumer habits, making them truly global. However, direct translations often fall short—what resonates in one market may completely miss the mark in another. Adapting brand messages while maintaining intent, tone, and cultural relevance is more important than simply using the…

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Podcast Advertising Revolution

Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit? 

By Garima Sinha / February 4, 2025

You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…

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Blockchain is Changing Consumer Engagement

Decentralized Marketing 2025: How Blockchain is Redefining Consumer Engagement 

By Garima Sinha / January 30, 2025

Marketing, as we know, is undergoing a never-seen transformation. Think of a marketing strategy that is based on transparency, autonomy, and a distributed ledger system in which each exchange and transaction is permanently documented. Decentralized marketing eliminates the need of middlemen —think social media platforms or data brokers. So, what does it offer? Direct communication…

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Truth About Sustainability Marketing

Cutting Through the Hype: The Truth About Green Marketing

By Garima Sinha / January 23, 2025

Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…

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Measuring True ROI in Influencer Marketing

Unlocking the True ROI in Influencer Marketing 

By Garima Sinha / January 15, 2025

When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…

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Rise of Shoppable Ads

Shoppable Ads Turn Mobile Screens into Storefronts

By Garima Sinha / January 6, 2025

You are scrolling through social media platform and suddenly your favorite influencer wearing a chick jacket pops in front of you. You loved it and instead of asking, “Where can I buy that?” A little pop-up lets you add it to your cart and check out—all without leaving the app. Welcome to the world of…

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Gen Z as the market witnesses the rise of Non-Alcoholic beers

Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market

By Ruchi Roy / December 26, 2024

Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands.   Have you seen pictures of Spiderman and Zendaya with Bero? Yes, Bero is one of…

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4 ways to overcome market saturation

Is Market Saturation Holding You Back? 4 Ways to Break Free  

By Ruchi Roy / December 20, 2024

A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made.  In…

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Crisis Management in Marketing

Learn Crisis Management in Marketing from These Big Brand Fails 

By Garima Sinha / November 26, 2024

If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash.  In today’s digital world, where a single tweet or a social media post…

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Netflix's Slow Growth could be from Anti-marketing

Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth 

By Ruchi Roy / November 18, 2024

‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions.  However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…

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