Tools

Why Have Pop-Up Stores Become the New Thing for Luxury Brands?

By Ruchi Roy / September 20, 2024

Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…

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What Advertisers Should Know About Pinterest AI Tools

By Ruchi Roy / September 13, 2024

Need to message someone? Hit them up on WhatsApp. Curious about what celebs are up to? Scroll through Instagram. Need to roast a new public policy? Vent on X. But when it’s time to dive into aesthetics and ideas, most Americans head straight to Pinterest.  The 15th most-used social media platform has quietly become a…

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South Korean Beauty Brands Lead Orgs in AI Innovation

By Ruchi Roy / August 8, 2024

With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…

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10 Best Advertising Management & Ad Spend Tools

By Jena Hodgson / May 16, 2024

Steering through the maze of digital ad management requires not just any tools, but the sharpest tools in the shed. The online paid advertising landscape is a treasure trove filled with advanced gadgets and gizmos tailor-made to boost campaign performance. Below, we’re sharing the lowdown on the ten ad spend tools every savvy marketer should…

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Cutting through the MKTG: 10 actually good Martech tools to use in 2024  

By Lindsey Giardino / May 13, 2024

You can admit it … the amount of martech tools available on the market today is overwhelming, to say the least.   There’s seemingly a software platform available for everything. Want to find out what keywords are currently trending in your industry? You got it. Need a site that can store all your digital assets? Check.…

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