Tools

Why Have Pop-Up Stores Become the New Thing for Luxury Brands?

By Ruchi Roy / September 20, 2024

Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…

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What Advertisers Should Know About Pinterest AI Tools

By Ruchi Roy / September 13, 2024

Need to message someone? Hit them up on WhatsApp. Curious about what celebs are up to? Scroll through Instagram. Need to roast a new public policy? Vent on X. But when it’s time to dive into aesthetics and ideas, most Americans head straight to Pinterest.  The 15th most-used social media platform has quietly become a…

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Reddit Advertising Plan May Help Brands Without Upsetting Users 

By Ruchi Roy / August 30, 2024

A quick Google search for ‘Blake Lively and floral outfits’ will pull up countless articles showcasing her stunning designer dresses. But if you take that search to Reddit, you’ll dive headfirst into a rabbit hole of public opinions, news, and even controversies—all centered around the actress and her florals.  And that’s precisely what makes Reddit…

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South Korean Beauty Brands Lead Orgs in AI Innovation

By Ruchi Roy / August 8, 2024

With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…

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10 Best Advertising Management & Ad Spend Tools

By Jena Hodgson / May 16, 2024

Steering through the maze of digital ad management requires not just any tools, but the sharpest tools in the shed. The online paid advertising landscape is a treasure trove filled with advanced gadgets and gizmos tailor-made to boost campaign performance. Below, we’re sharing the lowdown on the ten ad spend tools every savvy marketer should…

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Cutting through the MKTG: 10 actually good Martech tools to use in 2024  

By Lindsey Giardino / May 13, 2024

You can admit it … the amount of martech tools available on the market today is overwhelming, to say the least.   There’s seemingly a software platform available for everything. Want to find out what keywords are currently trending in your industry? You got it. Need a site that can store all your digital assets? Check.…

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