Tools
Choose Better Socials For Your Digital Presence in 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…
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Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV
As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the Olympics, Paralympics, elections, and other major events. The impact will be visible on global ad spend. While key events and milestones drove significant spikes in media spending for the year 2024, 2025 promises steady progress…
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How YouTube’s Deepfake Detection Tool is Transforming Brand Safety
For advertisers and marketers, deepfake videos are an alarming concern —as brands invest a lot to maintain their brand image and a manipulative video like this can cause irreparable damage in minutes to them. The same goes for influencers and creators who might unknowingly find themselves featured in false endorsements or scandalous content. To combat…
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Balancing Finance and Creativity is More Than Just ROI and Marketing Spend
Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7 percent in 2024—a 15 percent year-over-year dip. Alarmingly, only 24 percent of CMOs feel confident…
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Why Have Pop-Up Stores Become the New Thing for Luxury Brands?
Retailers have been playing the pop-up store game for years, using quirky setups to lure in curious passersby, window shoppers, and anyone with FOMO. Imagine stepping out your front door and seeing a giant cheeseburger lounging in a hammock under a tent with a neon sign that says, “For all lazy bums!” If you’re like…
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What Advertisers Should Know About Pinterest AI Tools
Need to message someone? Hit them up on WhatsApp. Curious about what celebs are up to? Scroll through Instagram. Need to roast a new public policy? Vent on X. But when it’s time to dive into aesthetics and ideas, most Americans head straight to Pinterest. The 15th most-used social media platform has quietly become a…
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South Korean Beauty Brands Lead Orgs in AI Innovation
With thousands of beauty brands to choose from, finding the perfect match can feel like a never-ending quest—one moment, you’re feeling like a shade-matching pro, and the next, you’re stuck with a foundation that makes you look like a well-contoured ghost. However, a Korean beauty brand has created the perfect shade for everyone by integrating…
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10 Best Advertising Management & Ad Spend Tools
Steering through the maze of digital ad management requires not just any tools, but the sharpest tools in the shed. The online paid advertising landscape is a treasure trove filled with advanced gadgets and gizmos tailor-made to boost campaign performance. Below, we’re sharing the lowdown on the ten ad spend tools every savvy marketer should…
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Cutting through the MKTG: 10 actually good Martech tools to use in 2024
You can admit it … the amount of martech tools available on the market today is overwhelming, to say the least. There’s seemingly a software platform available for everything. Want to find out what keywords are currently trending in your industry? You got it. Need a site that can store all your digital assets? Check.…
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