News
How Snapchat and ROI Hunter Are Redefining Advertising Partnerships
The recent Snapchat and ROI Hunter partnership highlights the best of collaborative advertising. With Snapchat’s innovative ad format and ROI Hunter advanced performance optimization tools brands can access deeper insights and capabilities. This mix of technology and creativity allows advertisers to target more precisely, manage campaigns more easily, and create more impactful, personalized marketing. This…
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Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture?
Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…
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What the X Advertising Boycott Taught Us About Branding
From the first time the owner of X, Elon Musk, called out advertisers to the full X advertising boycott, controversy around the role of brands on the social media site have been shaky at best. Watching on in horror and confusion, the world has already witnessed Musk’s unconventional style collide with the platform’s traditional advertising…
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Latest Marketing News from August — 8 Snippets You Must Know
August is over, but a whole hell of a lot has happened in the past 31 days. The latest marketing news has been loud and creative, from blunt marketing strategies to the rise of cutesy trends. So, if you’re ready to dive into the latest and greatest from the marketing world, sit back and enjoy…
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What the Supreme Court’s Decision on Online Content Moderation Means for Advertisers
The Supreme court’s recent announcement on online content moderation has shaken the digital world. Advertising thrives on creativity — the spark that turns an ordinary message into memorable campaigns, the magic that captures the audience’s attention. But what happens when creativity is forced to stay within boundaries? Crafting compelling stories is stifled by new restrictions…
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After Recent Intuit Layoffs, CEO Hints at Steering Toward AI for Marketing
Receiving a layoff email is an immediate gut punch. In 2024, over 1,800 employees at Intuit, including marketers and creatives, received the kiss of death. After announcing one of the most significant layoffs of the year, the CEO of IT company Intuit sent out an open letter shining lights on wildly evolving tech advancements, including…
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Find Now What is Happening with X After Elon Musk Advertisers Interview Where He Cussed them
Eight months ago, Elon Musk advertisers found themselves shocked when the tech giant artfully told them to “go f**k themselves” in an interview with Andrew Ross Sorkin of the New York Times. Musk’s uncensored outburst wasn’t just a slip of the tongue – it was a direct hit after Disney+ yanked its ads from X…
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July Marketing News — 8 News Bytes You Must Know
You’re busy with things- we get it. You can’t cover all of the news. Let us help. We will wrap July marketing news for you without letting you juggle between tabs and news articles. Sit back, relax, and read the latest developments that could bring you up to speed with latest emerging trends and insights.…
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Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024
Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May. The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…
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The future of TikTok: Who’s Going to Buy ByteDance?
With a user base teetering over 170 million Americans TikTok is not just another social media app—it’s part of our daily social regimen. But beyond its viral dances and insane memes is a tangled web of ownership that has come under intense scrutiny in the last year. The app’s connections to ByteDance, a Chinese tech…
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