Customer Experience

Fostering Brand Loyalty through Audio Streaming Platforms in Audience  

By Ruchi Roy / September 5, 2024

We’ve come a long way from changing radio stations to subscribing to podcasts and audio streaming platforms. It’s been a journey of evolving audio experiences—from waiting for hours to listen to our favorite radio jockeys to simply clicking on an audiobook whenever we want.  The journey was not profound only for listeners but for businesses…

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What’s Really Behind the Rise of Dermacare Products?

By Ruchi Roy / August 16, 2024

Beauty never goes out of style— it just keeps reinventing itself. Every era has defined beauty trends, from Queen Cleopatra’s famed milk baths and intricate rituals to Elizabeth I’s iconic (but objectively poisonous) lead-based makeup.   Fast forward to today, and the beauty industry is riding yet another wave, but this time it’s all about skincare.…

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How to Bring Marketing into Voice Search Optimization: Preparing for the Future 

By Garima Sinha / August 9, 2024

Ever been hands-deep in flour, when you suddenly realize you have forgotten the next step in the recipe? Instead of tapping your messy hand on your phone or flipping through the cookbook, you say, “Hey Google, what’s next in the chicken parmesan recipe?”  Cool, back on track, and just a glimpse into the world of…

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