Customer Experience
Empowering Women’s Sports: How Adobe FA Cup Sponsorship Affects Brand Engagement
Women’s sports are finally stepping into the spotlight—gaining cultural relevance and shattering viewership records like never before. The recent Women’s FA Cup has seen unprecedented attendance figures and expanded media coverage, marking a powerful shift in the sports landscape. As a result of this expansion, numerous brands have the opportunity to join the market and…
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Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash. In today’s digital world, where a single tweet or a social media post…
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Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth
‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions. However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…
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How Holiday Marketing Strategies Build Unbreakable Bonds
Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for a moment and think why certain brand’s holiday marketing strategies connect with you on such a deeper level? Brands understand the real connection with consumers and focus on building bonds that go beyond the transaction.…
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Is Immersive Advertising Making a Difference in Market?
Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…
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Interactive Content Marketing: How Games are Winning Over Gen Z
Grabbing customer attention is too challenging nowadays. With endless options to just scroll through, brands are battling hard to get the attention of their potential customers—especially from Gen Z. This generation is called digital native—they are more into personalized experiences and relatable content. Highly impressed by the new era of marketing like quizzes and polls,…
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Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits
As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…
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How to Win Gen-Z in 2024 through Gamification Marketing
Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it’s their commitment to gamification marketing. For this tech-savvy generation, traditional advertising is no longer impressive. They’re more interested in engaging, interactive and unique experiences that allow them to participate, compete, and have fun. Social media is full of overloaded information at every corner—making…
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Why Live Stream Marketing is Winning Over Gen-Z
From exclusive fashion shows to immersive sports events, live stream marketing is no longer just a trend—it’s now a powerful tool for storytelling and community building. Live streaming has transformed into a major marketing powerhouse, especially for brands aiming to connect with their gen-z audience. With features like live interactions and Q&A sessions, streaming has…
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Crush the Christmas Rush by Understanding 2024 Holiday Buyer Behavior
The holidays are dawning on us, and this time, it will be a short season with just 27 days between Thanksgiving and Christmas. The shorter the season, the smarter strategies tuned to holiday buyer behavior demands to succeed. Now, we have super formulae based on consumer market behavior to devise a foolproof plan for the…
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