News

Instagram dislike feature

Instagram Dislike Feature: Will It Fix the Comment Section or Create More Chaos?

By Garima Sinha / March 17, 2025

Yes, you heard it right. The Instagram dislike feature is here… well, almost. Honestly, we have mixed thoughts about it. Instagram is testing a new “dislike” feature for comments—but not in the way you might expect. Hold on before imagining a red thumbs-down next to every post (relax, this isn’t YouTube 2010).  If you’ve ever…

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Marketing Compilation for Month

February Marketing Roundup: 6 Bite-Sized Stories to Know

By Ruchi Roy / March 4, 2025

Eagles vs. Chiefs, Kendrick vs. Drake, and brands battling it out for the best Super Bowl ad spot—February came in hot! From record-breaking ad spends to unexpected celebrity endorsements, this month was nothing short of a marketing rollercoaster.  Love was in the air… and so were brand campaigns. Meanwhile, corporate America continued its game of…

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Impact of Merger of Getty and Shutterstock on Stock Image Industry

Getty & Shutterstock Merger’s Impact on Stock Image Industry

By Ruchi Roy / February 12, 2025

Shutterstock, Getty, and Alamy are names that one can recognize without Googling. They are prominent players in the stock image industry. But what if two major competitors decide to collaborate—or, more accurately, merge? What will happen to the market, related businesses, brands, and users?  In a shocking and unexpected move, Getty and Shutterstock announced their…

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Ethics of Political Advertising Anounce

The Shocking Ethics of Political Advertising: Lessons from Trump’s Anti-Trans Ad Campaign

By Garima Sinha / December 20, 2024

Ethics often take a backseat in the high stake’s world of political advertising, where emotional appeals and persuasive tactics are paramount. Donald Trump’s recent anti-transgender advertisement campaigns offer a striking example of the tightrope political advertising campaigns walk—seeking to energize their base while risking backlash and alienation from the broader public.  Let’s dive deep into…

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Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising

Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising  

By Ruchi Roy / December 13, 2024

Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House.  Pride Month was devoid of color,…

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Coca-Cola's AI Holiday Ad

Holiday Coca-Cola AI Ad Faces Industry Backlash

By Ruchi Roy / December 4, 2024

The Coca-Cola AI ad campaign, “The Holiday Magic is Coming,” was meant to garner applause by mixing festive joy with AI-generated creativity. In part, it worked: some market reports claim pockets of positive reception for the ad. But a larger chunk of the internet audience, including everyone in our industry were left fuming, and social…

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Recent FTC Actions

FTC Crack Down on Influencers: What New Disclosure Rules Mean for Your Brand 

By Garima Sinha / November 12, 2024

Imagine you are scrolling through your favorite social media app, seeing a post that seems personal, relatable, and spontaneous—until you notice a tiny #ad at the end. Suddenly the magical moment loses its sparkle. If you think influencer marketing is harder to spot, you are not alone. The line between the sponsored and personal content…

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Strike on Junk Food advert in UK

How U.K. Junk Food Ad Ban May Change Fast Food Marketing Strategy

By Ruchi Roy / October 30, 2024

The fast-food scene in the U.K. — or, as they say, the “F&B industry” — is getting a severe wake-up call. With a new Labour government at the center, a hard-hitting junk food ad ban has been announced for October 2025. The details? Starting then, any sugary, salty, or cheesy food won’t be gracing T.V.…

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Behind Google’s woes

A Deep Dive into the Google Ad Tech Antitrust Lawsuit

By Ruchi Roy / October 25, 2024

If you’ve used the internet, you’ve heard of Google. It’s everywhere— ads, videos, and even in our language. “Google it” has replaced a variety of verbs for online search. Google’s everywhere, all the time. But this nonstop omnipresence has caught the attention of some pretty important people— like the U.S. Department of Justice (DOJ). So,…

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Brazil made X Exit from the country

Elon Musk Paid $5 Million to End Feud After Brazil X Ban

By Ruchi Roy / October 21, 2024

Elon Musk vs. Brazil— the unexpected car crash no one saw coming but now can’t look away from. If you haven’t been following the Brazil X ban, here’s a TLDR: Musk refused to accept critical feedback and flaunted his ego by shutting down X’s office in the country, claiming to be a protector of free…

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