Industry Insights
Social Media Impact on Mental Health Awareness: Campaigns That Make a Difference
How many of us genuinely take the time to consider and give priority to our mental health on a daily basis? You’re not the only one who nods in agreement. In a world where every day seems jam-packed with tasks, deadlines, and the pressure to keep up, mental health has transitioned from a niche topic…
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Fall Marketing Strategies for Brands
What is the fall season? It is a season where trench coats, chunky scarves, and pumpkin-spiced lattes rule. But fall isn’t just about warm drinks and crisp air; it’s the perfect season for businesses to refresh, refocus, and reap big rewards through fall marketing. Fall marketing helps brands sync their strategies with shifting market trends,…
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Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash. In today’s digital world, where a single tweet or a social media post…
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Ageism in Advertising is Silently Pushing Older People Out
Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising. If you’ve seen The Intern (and if not, seriously, put it on your watchlist), you’ll remember Ben Whittaker (played by…
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6 Powerful Ways Silent Ads Are Winning the Attention Game in a Soundless World
In today’s world, sound has become optional—and, in many cases, it’s no longer necessary. Silent ads are proving that visuals alone can speak louder than words. As Leo Burnett famously said, “Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Silent ads are doing just that—capturing attention, sparking emotion,…
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Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth
‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions. However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…
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B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
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How Holiday Marketing Strategies Build Unbreakable Bonds
Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for a moment and think why certain brand’s holiday marketing strategies connect with you on such a deeper level? Brands understand the real connection with consumers and focus on building bonds that go beyond the transaction.…
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Is Immersive Advertising Making a Difference in Market?
Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…
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How Digital NFTs Are Changing the Game for Brands
NFTs might sound complex to you, but don’t worry, you’re not alone—many people are still trying to understand what digital NFTs mean and how they work. In simple terms, NFTs or Non-Fungible Tokens, are a special type of digital asset that is kept on a blockchain, which is a safe online system. You might think…
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