Changing Face of Brand Comms
In Conversation: How UGC Turns Customers into Creators
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…
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In Conversation: Bill Sebald on Search Engine Trends in the Age of AI
The Changing Face of Brand Comms In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Like many people, a quick question led me straight to…
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