DEI and Ethics
Why WCAG Compliance Is Your Brand’s Secret Weapon (And Not Just a Legal Headache)
Think accessibility is just some boring legal checkbox? Think again. In 2025, WCAG Compliance is the brand flex — and if you’re ignoring it, you’re basically ghosting millions of potential customers. Imagine rolling up to your favorite store only to find the door’s too tiny to squeeze through, or no braille signs anywhere in sight.…
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European Accessibility Act: A New Era for Inclusive and Ethical Business
Starting June 2025, the European Accessibility Act (EAA) will become enforceable across the EU, redefining how brands design, market, and serve. The EAA is designed to break barriers for the nearly 87 million people with disabilities across Europe—roughly 1 in 5 Europeans, according to Eurostat. The EAA marks the start of a new era for…
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Tesla Marketing: Why the Musk-Driven Strategy Is Running Out of Charge
Tesla marketing is undergoing a quiet—but significant—pivot. The shift comes as deliveries fall, trust dips and public backlash intensifies across major markets. Back in 2015, Tesla’s marketing was the stuff of legend. It was all about one thing: Elon Musk. The man was the brand. With a massive online following and a defiant “I hate…
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5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes
When women hold most of the marketing jobs, why have women in advertising not gained the same status? Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power as consumers. They run households and purchase accordingly. Still, only about 12.6 percent of creative…
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Reality Check: Press Release Hype vs. Honest Storytelling
Press releases have long been the ultimate hype machine, especially before any product launch or event. Everything is counted as a “game-changing”, “revolutionary” or “first-of-its-kind”—the kind of claims to make you raise an eyebrow. In a world where every launch is pitched as ‘the next big thing,’ startups and big brands alike are racing to…
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Publicis Media’s Power Play in Women’s Sports
Publicis Media is making bold moves in women’s sports, and the industry is in awe! The company has officially launched Women’s Sports Connect (WSC)—a dedicated unit under Publicis Sports, built to amplify women’s sports like never before. While the announcement caught some off guard, it makes perfect sense. Women’s sports are an untapped goldmine, pulling…
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In Conversation: Is the Ad Industry Overlooking Older People?
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…
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Is Market Saturation Holding You Back? 4 Ways to Break Free
A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made. In…
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Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House. Pride Month was devoid of color,…
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Ageism in Advertising is Silently Pushing Older People Out
Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising. If you’ve seen The Intern (and if not, seriously, put it on your watchlist), you’ll remember Ben Whittaker (played by…
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