DEI and Ethics
A Deep Dive into the Google Ad Tech Antitrust Lawsuit
If you’ve used the internet, you’ve heard of Google. It’s everywhere— ads, videos, and even in our language. “Google it” has replaced a variety of verbs for online search. Google’s everywhere, all the time. But this nonstop omnipresence has caught the attention of some pretty important people— like the U.S. Department of Justice (DOJ). So,…
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Elon Musk Paid $5 Million to End Feud After Brazil X Ban
Elon Musk vs. Brazil— the unexpected car crash no one saw coming but now can’t look away from. If you haven’t been following the Brazil X ban, here’s a TLDR: Musk refused to accept critical feedback and flaunted his ego by shutting down X’s office in the country, claiming to be a protector of free…
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Is genAI Advertising Becoming a Concern for Brands? WFA Survey
A recent survey from the World Federation of Advertisers (WFA) dropped a bombshell: most major brands are nervous about the legal, compliance, and ethical minefields that could blow up their reputation if their agencies lean too hard on genAI advertising strategies. But does that mean brands are hitting the brakes on AI altogether? Not really. …
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Greenpeace Dove Protest May Reveal What Goes Behind Brands’ ESG Pledges
This month, Greenpeace released a short video mirroring Dove’s famous branding videos condemning the company’s toxic influence on the environment. This was not the first time Greenpeace publicly criticized Dove and its parent company, Unilever, for their continued use of single-use plastic packaging. However, for the first time, the whole eco-debacle is going loud and dramatic…
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Prioritizing Brand Safety in a World of Fake News
Scrolling through social media platforms feels like dodging potholes on a bumpy road. Everywhere you click, there’s misinformation- from viral conspiracies and AI-generated content farms to brands hopping on a hashtag bang wagon. What’s real? And even more, what’s authentic anymore? For brands, this air of mistrust is a big issue especially with Gen Z,…
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Is CSR in Advertising a trend or much more?
Ever notice how every brand’s talking about saving the planet these days? They aren’t selling products—they’re selling values. From eco-friendly handbags to fast-food chains, today brands are seeing the power of investing in sustainable sourcing. These investments are part of a larger shift toward corporate social responsibility (CSR) in marketing. Well, this shift is not…
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How Nike’s Ad Campaign Sparked a Conversation on Sportsmanship
Nike took a long shot – and missed the mark, according to viewers – with it’s recent pro-unsportsmanlike “Winning is not for everyone” for the Olympics. The ad’s first shot features a terrifyingly locked in child, clearly hinting at the content and route the ad would take. The star-studded campaign video has an edgier, grungier…
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What the Supreme Court’s Decision on Online Content Moderation Means for Advertisers
The Supreme court’s recent announcement on online content moderation has shaken the digital world. Advertising thrives on creativity — the spark that turns an ordinary message into memorable campaigns, the magic that captures the audience’s attention. But what happens when creativity is forced to stay within boundaries? Crafting compelling stories is stifled by new restrictions…
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Aftermath of 2024 Pride Month Marketing: The Duality of Corporate America
Politics is personal and complicated – and when you mix brand marketing with politics, the outcome can swing dramatically from one extreme to the other. Normally, politics and brand intertwines most heavily during June with Pride Month. In the last decade, brands have pushed out pride month marketing campaigns left and right. So what…
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Let’s Get Real about Marketing to Diverse Audiences
As someone in the field of marketing, you know a thing or two about buzzwords — words that get floated around day in and day out. Deliverable. Ideation. Hyperlocal. But when it comes to diversity, equity and inclusion, words you hear often, they’re much more than a catchphrase. They’re key elements of a successful strategy. …
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