Customer Experience
The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…
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From Filters to AI Creative Photos: How AI is Redefining Content
How can we forget the days when social media was all about just finding a good filter for your photo? Depending on your mood, apply a Valencia or Jakarta filter, add some contrast, and your shot is ready to be shared on social media. It added all the coolness to your photo with minimal effort,…
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7 Best Practices for Translating Marketing Campaigns in a Globalized World
Marketing campaigns with innovative initiatives now connect with diverse audiences in various languages, cultures, and consumer habits, making them truly global. However, direct translations often fall short—what resonates in one market may completely miss the mark in another. Adapting brand messages while maintaining intent, tone, and cultural relevance is more important than simply using the…
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Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit?
You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…
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Decentralized Marketing 2025: How Blockchain is Redefining Consumer Engagement
Marketing, as we know, is undergoing a never-seen transformation. Think of a marketing strategy that is based on transparency, autonomy, and a distributed ledger system in which each exchange and transaction is permanently documented. Decentralized marketing eliminates the need of middlemen —think social media platforms or data brokers. So, what does it offer? Direct communication…
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Cutting Through the Hype: The Truth About Green Marketing
Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…
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Unlocking the True ROI in Influencer Marketing
When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…
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Shoppable Ads Turn Mobile Screens into Storefronts
You are scrolling through social media platform and suddenly your favorite influencer wearing a chick jacket pops in front of you. You loved it and instead of asking, “Where can I buy that?” A little pop-up lets you add it to your cart and check out—all without leaving the app. Welcome to the world of…
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Gen-Z Ushers Non-Alcoholic Beer Brands in the Drink Market
Hollywood celebrities investing more into launching their brands have made them look like true business enigmas. Every time, they follow trend after trend. The rise of non-alcoholic beer brands is taking a center position, just like skincare and makeup brands. Have you seen pictures of Spiderman and Zendaya with Bero? Yes, Bero is one of…
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Is Market Saturation Holding You Back? 4 Ways to Break Free
A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made. In…
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