Creative Inspiration
Why Starter Pack Memes Are Your Brand’s New Best Friend
You’re mindlessly scrolling through your feed, laughing at a meme that totally nails your vibe, and then… BAM! Wait a second, is that a product in there? Yep, you read that right—brands are now using Starter Pack Memes as their latest ad hack, and guess what? It’s actually working better than traditional ads. Here’s why.…
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How the Power of Words Can Make or Break Your Ad Copy
The power of words is invincible. I was watching a soul-crushing movie where the protagonist, on the verge of death, struggles to communicate with his beloved wife. He musters only four words in a frail, broken voice: “I will find you.” Those four words made my eyes well up with tears. Why? Are they a haunting…
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Meta ‘Community Notes’: An Innovation for Free Speech, or Just a Hot Mess?
Meta has introduced a new feature called Meta Community Notes to the constantly changing landscape of digital communication. This innovation by Meta aims to enhance transparency and accuracy in information. With misinformation running rampant on social media, Meta’s decision to implement this crowdsourced fact-checking system could redefine how users engage with content. Meta frequently updates…
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How Female Led Businesses are Shaping the Future of Entrepreneurship
Let’s be honest: female led businesses are way overdue for their moment in the spotlight. Can we say it? Women entrepreneurs are shattering stereotypes, breaking barriers, changing the rules, and proving that there is no (particularly no) playbook for success. From innovative startups to legacy brands getting a glow-up, women are leading fresh, fearless, and…
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5 Ad Campaigns Led by Women in Advertising That Go Beyond Stereotypes
When women hold most of the marketing jobs, why have women in advertising not gained the same status? Yes, that’s an ongoing challenge. While women CMOs are prevalent, women creative directors are few and far between. Women have significant power as consumers. They run households and purchase accordingly. Still, only about 12.6 percent of creative…
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Employee Generated Content: The New Authenticity Trend in Marketing
Before diving into the details of employee generated content, quick question —When did you last trust a brand’s polished advertising campaign over a candid behind-the-scenes post from one of their employees? If you’re at a loss, you are not alone! Humans, not logos, are trusted these days. That’s exactly why employee-generated content (EGC) rules the…
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Kendrick Lamar Halftime Show Just Schooled Brands on Marketing
Kendrick Lamar didn’t just perform at Super Bowl LIX—he turned the halftime show into a tutorial in storytelling, cultural depth, and brand power. Why did his performance hit differently? Three reasons—storytelling, cultural setting, and branding—are woven through his lyrics, choreography, symbolism, and even product placement. Fresh off 2024, which had the music world buzzing—thanks to…
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B2B Advertising Campaigns That Prove Human Emotions Drive Success
When we talk about ad campaigns and branding, it’s usually B2C brands that steal the spotlight—because creativity flows freely in their world. But does that mean B2B advertising is dull and lifeless? Absolutely not. B2B isn’t just about talking spreadsheets and making PowerPoint slides. The game is evolving, and many B2B brands are stepping up,…
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Super Bowl 2025 Ads Reveal Advertising Trends in the Big Game
Americans love Super Bowl Day. And why wouldn’t they? It’s a package deal: an adrenaline-fueled game, a star-studded halftime show, and a spree of over-the-top, mind-blowing ads from beloved brands. This year’s Super Bowl had all the usual elements: Eagles vs. Chiefs, Kendrick Lamar’s halftime spectacle, and a flood of big-budget ads. However, something felt…
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The Future of Video Creation: How GenAI Video Tools Will Shape 2025
Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…
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