Best of Brand
Going Bold: Inside Wendy’s Digital Marketing Strategy
Wendy’s digital marketing strategy has made the brand more famous and louder on the Internet. From cheeky, over-the-top replies on X to poking fun at competitors and dropping nostalgia bombs for Boomers on Facebook, Wendy’s has flipped the script on what we expect from a fast-food brand. Wendy’s digital strategy has gotten so good that…
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The Power of Vegan Food Brand Marketing
Vegan food brand marketing is next level. Would you buy a chicken burger without chicken? Or a pack of cheese without milk? Maybe – if it’s sold right. Welcome to the world of mindful eating, where plants are the new meat, and dairy is taking a backseat to all things nutty, soy-based, or oat-powered. Let’s…
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Heineken US Open Marketing Highlights Zero-Alcohol Beer and Moderation
Imagine the sun setting over the US open, the crowd roaring with excitement and a cold drink in hand—but it’s not your typical beer. But this year, Heineken served up something unexpected that’s making waves off the court. Embracing growing health trends and consciousness among Gen Z, popular beer brand Heineken introduced a brand new…
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Can Starbucks CEO Brian Niccol Bring Change to the Cafe Culture?
Starbucks has been brewing headlines again, and no, it’s not the financial woes or some new secret latte. This time, it’s about the newly appointed Starbucks CEO Brian Niccol, a seasoned F&B industry pro. While we send virtual high-fives to Brian and the coffee giant for this shake-up, one can’t help but wonder—what’s going behind…
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Why Walmart is the New Darling of Third-Party Marketplace Sellers
Move over, Amazon—there’s a new retail media advertiser stealing the spotlight among third-party marketplace sellers. Walmart just posted a jaw-dropping 26% growth in Q2 2024, and it’s all thanks to Walmart Connect. Since the pandemic shook up the retail scene, Walmart stepped up its game, trading grocery aisles for digital dominance. Forget being just a…
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4 Things That Make Apple the Creative IT Girl of Modern YouTube
Sure, Apple is that girl. She’s everywhere, all the time, constantly. Think back to the past year – have you seen an Apple video ad? Of course you have. So, what exactly does Apple do differently? Why are they killing the game when others struggle to get a few measly views? A few critical strategies,…
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Tubi More Popular than Max, Disney+, and Divorce
The free digital streaming platform Tubi has pulled off the ultimate surprise:, surpassing major online streaming giants like HBO Max, Disney+, Hulu, Peacock, and Paramount+. Not only has it outperformed competitors in the monthly viewership competition, but it’s also become more popular than babies, divorce, pickleball, or being French with more than 75 million monthly…
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IKEA Marketing Strategy Keeps it Down-to-Earth
$500 to anyone who can name IKEA’s slogan. No takers? OK, $500 for anyone who can describe the vibe of IKEA. Aha, there’s a question that has a line of people willing to answer. Though the official slogan, Live Unboring, gives a hint about IKEA’s strategy to market their furniture, they’ve cultivated an entire brand…
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Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach
If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed to one of the most engaged profiles on LinkedIn. How? With witty, self-deprecating, and downright unpredictable campaigns that have left everyone talking. Even though we have yet to taste their cereals since they are not…
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Campaigns that Proved Why Unilever Deserved the Creative Marketer of the Year 2024
International brand giant Unilever won the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity. An honorary accolade Unilever received again after a decade and four years of marketing innovation via subsidiaries- remember Dove’s #RealBeauty campaign? Throughout its journey to its second win, Unilever was on a roll, amassing hundreds…
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