Best of Brand

Tubi More Popular than Max, Disney+, and Divorce

By Ruchi Roy / July 9, 2024

The free digital streaming platform Tubi has pulled off the ultimate surprise:, surpassing major online streaming giants like HBO Max, Disney+, Hulu, Peacock, and Paramount+. Not only has it outperformed competitors in the monthly viewership competition, but it’s also become more popular than babies, divorce, pickleball, or being French with more than 75 million monthly…

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Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach

By Ruchi Roy / June 10, 2024

If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed to one of the most engaged profiles on LinkedIn. How? With witty, self-deprecating, and downright unpredictable campaigns that have left everyone talking.  Even though we have yet to taste their cereals since they are not…

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Campaigns that Proved Why Unilever Deserved the Creative Marketer of the Year 2024

By Ruchi Roy / June 10, 2024

International brand giant Unilever won the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity. An honorary accolade Unilever received again after a decade and four years of marketing innovation via subsidiaries- remember Dove’s #RealBeauty campaign?  Throughout its journey to its second win, Unilever was on a roll, amassing hundreds…

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How Liquid Death Conquered the Bottled Water Wars with Marketing

By Jena Hodgson / May 22, 2024

In an industry dominated by calm, positive, and health-focused branding, Liquid Death Mountain Water has emerged as a refreshing and rebellious force of hydration. Remember the first time you saw a can? Probably assumed it was a local beer, or high-octane energy drink. Recognized for its tall cans adorned with a metal skull logo, this…

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Metaverse Mania: Crafting Immersive Brand Experiences 

By Radhika Mulay / May 9, 2024

What if you could craft brand stories that stretched across multiple persistent planes of existence, transcending dimensions, and immersing audiences in total absorption? Stop imagining – the metaverse makes it possible.   Indeed, you have caught wind of the buzz surrounding the metaverse lately. It has been impossible to avoid, with tech titans and brands alike…

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Nike’s marketing mastery 

By Lindsey Giardino / May 1, 2024

Imagine asking someone on the street, “have you heard of Nike?” and they say no. It’s literally unfathomable. Nike’s domineering and universal brand recognition across the globe goes beyond its iconic swoosh logo and famous tagline “Just Do It,” it owes a lot to marketing wizardry. From cultivating a great ICP to strategic partnerships (like with Apple…

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