Creative Inspiration

AI Image Generators Saved Klarna $10M – Here’s My Hands-On Test.

By Ruchi Roy / July 19, 2024

“Generate a pelican viewing a sunscreen [brand insert] on a mobile app,” and voila, AI content generation engines spit your latest campaign.  Klarna, Swedish fintech brand, saved $10 million in digital marketing by leveraging generative AI, LLP modules, and conversational AI. They didn’t just save money via free platforms—they developed an internal chatbot AI that…

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Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach

By Ruchi Roy / June 10, 2024

If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed to one of the most engaged profiles on LinkedIn. How? With witty, self-deprecating, and downright unpredictable campaigns that have left everyone talking.  Even though we have yet to taste their cereals since they are not…

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Campaigns that Proved Why Unilever Deserved the Creative Marketer of the Year 2024

By Ruchi Roy / June 10, 2024

International brand giant Unilever won the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity. An honorary accolade Unilever received again after a decade and four years of marketing innovation via subsidiaries- remember Dove’s #RealBeauty campaign?  Throughout its journey to its second win, Unilever was on a roll, amassing hundreds…

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