Creative Inspiration

Empowering Women’s Sports: How Adobe FA Cup Sponsorship Affects Brand Engagement

By Garima Sinha / December 3, 2024

Women’s sports are finally stepping into the spotlight—gaining cultural relevance and shattering viewership records like never before. The recent Women’s FA Cup has seen unprecedented attendance figures and expanded media coverage, marking a powerful shift in the sports landscape. As a result of this expansion, numerous brands have the opportunity to join the market and…

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How Digital NFTs Are Changing the Game for Brands 

By Garima Sinha / November 8, 2024

NFTs might sound complex to you, but don’t worry, you’re not alone—many people are still trying to understand what digital NFTs mean and how they work. In simple terms, NFTs or Non-Fungible Tokens, are a special type of digital asset that is kept on a blockchain, which is a safe online system. You might think…

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Domino’s Pizza X Fortnite and Other High-Energy Collabs to Boost Pizza Profits

By Ruchi Roy / November 4, 2024

As the year wraps up, Domino’s is cranking up the heat on its marketing game, rolling out epic collabs that blend fun and finesse. By teaming up with surprising partners like Fortnite, Twitch, and Olive & June, Domino’s Pizza showed the market that enjoying cheesy toppings can happen both during gaming sessions and while glamming…

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The Marketing Guide to Crafting Viral Campaigns on Social Media

By Garima Sinha / October 28, 2024

Crafting viral campaigns on social media is like walking into a dark cave—thrilling to enter but challenging to predict. With the impact of social media, everyone wants to create content that brings a storm on the internet. But what exactly makes a campaign go viral on social media? From LOL memes to emotional stories, viral…

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How to Win Gen-Z in 2024 through Gamification Marketing

By Garima Sinha / October 24, 2024

Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it’s their commitment to gamification marketing. For this tech-savvy generation, traditional advertising is no longer impressive. They’re more interested in engaging, interactive and unique experiences that allow them to participate, compete, and have fun. Social media is full of overloaded information at every corner—making…

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Going Bold: Inside Wendy’s Digital Marketing Strategy

By Ruchi Roy / October 16, 2024

Wendy’s digital marketing strategy has made the brand more famous and louder on the Internet. From cheeky, over-the-top replies on X to poking fun at competitors and dropping nostalgia bombs for Boomers on Facebook, Wendy’s has flipped the script on what we expect from a fast-food brand.  Wendy’s digital strategy has gotten so good that…

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How Nike’s Ad Campaign Sparked a Conversation on Sportsmanship

By Ruchi Roy / August 21, 2024

Nike took a long shot – and missed the mark, according to viewers – with it’s recent pro-unsportsmanlike “Winning is not for everyone” for the Olympics. The ad’s first shot features a terrifyingly locked in child, clearly hinting at the content and route the ad would take. The star-studded campaign video has an edgier, grungier…

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Inside the Brand Collabs of Hip-Hop Artists and Food and Beverage Marketing  

By Ruchi Roy / July 29, 2024

“His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti.”  You’ve heard the Eminem lyrics. But have you had dinner at Mom’s Spaghetti? The Detroit rapper opened his restaurant in 2021 and it has become one of the top 20 restaurants in the USA in just 3…

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GenAI Saved Klarna $10M – Here’s My Hands-On Test.

By Ruchi Roy / July 19, 2024

“Generate a pelican viewing a sunscreen [brand insert] on a mobile app,” and voila, AI content generation engines spit your latest campaign.  Klarna, Swedish fintech brand, saved $10 million in digital marketing by leveraging generative AI, LLP modules, and conversational AI. They didn’t just save money via free platforms—they developed an internal chatbot AI that…

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Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach

By Ruchi Roy / June 10, 2024

If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed to one of the most engaged profiles on LinkedIn. How? With witty, self-deprecating, and downright unpredictable campaigns that have left everyone talking.  Even though we have yet to taste their cereals since they are not…

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