Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024 

By Ruchi Roy / June 25, 2024

Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May.   The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…

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B2B Marketing Best Practices: From Bland to Viral Brand Campaigns

By Ruchi Roy / June 12, 2024

B2B marketing is completely different ball game than B2C marketing. B2B marketing needs sophistication, accuracy, and credibility – you’re dealing with businesses audiences where “adjectives” mean nothing without evidence.   However, does the accuracy and professionalism of the marketing campaigns make them helpful? The reality is: no. 48% of customers have described B2B marketing as boring. And…

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Can B2B Marketers take advantage of influencer marketing?  

By Lindsey Giardino / May 14, 2024

You’ve seen it a million times. An Instagram star flaunting the greens that just completely changed their lives and bettered their health. Or the YouTuber with a large following reviewing the latest gadgets.   Influencers are seeped into our culture whether we like it or not.   And while influencer marketing has long been associated with consumer…

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What kind of content marketing do B2B readers really care about? 

By Jena Hodgson / May 8, 2024

In the complex world of B2B marketing, where conversion paths can be as intricate and extended as a classic rock epic, content marketing shines as the lead guitar guiding leads through the marketing funnel. It transcends mere lead generation—it aims to hook prospects through a comprehensive decision-making process that demands patience and strategic finesse.  The…

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Everything to Know About the May B2B Marketing Expo in Miami

By Lindsey Giardino / May 2, 2024

It’s late too early to get something on your calendar, right? Maybe you’re heading there now or have a serious case of FOMO, but the B2B Marketing Expo at the Miami Beach Convention Center.   The expo is all about helping marketing professionals advance their businesses and careers. With hundreds of expert speakers, demonstrations of the latest…

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