Advice
Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House. Pride Month was devoid of color,…
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AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming. The report paints a rosy picture for the future of B2B marketing—but dig deeper, and you’ll find that while 1,000 B2B brands…
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Unlocking Lead Generation: Proven LinkedIn Growth Strategies for 2024
If you are professional and working in the business world, you must have been scrolling through LinkedIn while sipping your morning coffee. LinkedIn has evolved into a hub where professionals interact, share insights, connect and make purchase decisions. But are you using LinkedIn to its full potential? Today, LinkedIn is not just a place for…
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Fall Marketing Strategies for Brands
What is the fall season? It is a season where trench coats, chunky scarves, and pumpkin-spiced lattes rule. But fall isn’t just about warm drinks and crisp air; it’s the perfect season for businesses to refresh, refocus, and reap big rewards through fall marketing. Fall marketing helps brands sync their strategies with shifting market trends,…
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Learn Crisis Management in Marketing from These Big Brand Fails
If a marketing campaign goes wrong—the fallout can be very messy and disastrous. A marketing campaign crisis can arise from several sources a poorly thought-out campaign, insensitive messaging, a product recall, or even a PR disaster triggered by a social media backlash. In today’s digital world, where a single tweet or a social media post…
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How AI SEO is Transforming Marketing in 2024: Key Strategies and Insights for Success
Digital world is constantly transforming, and SEO has been the long-trusted companion that marketers rely on to boost visibility, drive traffic, and elevate brand success. Now imagine an AI SEO strategy that isn’t just intuitive but reactive—one that adapts, learns and evolves with minimal human intervention. Sounds futuristic, right? Well, thanks to artificial Intelligence, this…
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Threads vs Twitter: How Brands Can Dominate the New Social Media Landscape
Imagine you’re sitting in your favorite café, sipping your morning coffee, scrolling through the latest updates, Suddenly, a friend leans over and asks, “So, have you tried Threads yet?” A year ago, this might have sounded like a joke which never fails you to laugh, but today, it’s a serious question that reflects the changing dynamics…
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Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025
Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…
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Podcast Advertising: Where Connection Meets Conversion
Podcast advertising is in its golden era, loved by young listeners like Gen Z and Gen Alpha. From authentic to on-the-go content format—podcasts are breaking all records. This unique way of connecting and knowing in person makes podcasts one of the powerful marketing tools. Isn’t it interesting? Today, listeners aren’t just tuning in—they’re engaging, sharing,…
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Balancing Finance and Creativity is More Than Just ROI and Marketing Spend
Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7 percent in 2024—a 15 percent year-over-year dip. Alarmingly, only 24 percent of CMOs feel confident…
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