B2B
Inside the Customer Experience of Advergames
Advergames? What? Yeah, same. But chances are, you’ve come across one — or maybe even played one yourself. Advergames are app-style games designed to entertain while subtly promoting a brand. These digital experiences blend marketing with gameplay, offering a creative way to introduce products or services while providing an engaging customer experience. Unlike traditional advertisements…
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Should We Care About Do Disney Plus Ad Tiers?
Disney Plus has taken a bold step that nearly broke the neck of every marketer—the introduction of ad-supported tiers. Ok, maybe that was dramatic. Ad-supported streaming isn’t new for platforms like Hulu, Peacock, and HBO Max. These platforms have already broke the seal, but Disney+, well-known for its family and nostalgia-driven content, was initially was…
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How Consumer Direct Marketing is Reshaping B2B Strategies
The lines between B2B and B2C marketing are blurring. These two fields were traditionally considered distinct, with different strategies, goals, and techniques. However, B2B marketers increasingly take cues from consumer direct marketing to better engage their audiences and drive results. As B2B buyers now expect the same level of personalization, engagement, and seamless experiences as…
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Let’s Get Real About AI in B2B Marketing
There’s not one B2B marketer out there who is removed from AI’s impact on the industry. AI is everywhere – in every software you’re using to email blast. In every piece of content, you’re sending across the wire. In the products your Ops team is whipping up. This new, transformative frontier has revolutionized today’s businesses…
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Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024
Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May. The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…
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B2B Marketing Best Practices: From Bland to Viral Brand Campaigns
B2B marketing is completely different ball game than B2C marketing. B2B marketing needs sophistication, accuracy, and credibility – you’re dealing with businesses audiences where “adjectives” mean nothing without evidence. However, does the accuracy and professionalism of the marketing campaigns make them helpful? The reality is: no. 48% of customers have described B2B marketing as boring. And…
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Can B2B Marketers take advantage of influencer marketing?
You’ve seen it a million times. An Instagram star flaunting the greens that just completely changed their lives and bettered their health. Or the YouTuber with a large following reviewing the latest gadgets. Influencers are seeped into our culture whether we like it or not. And while influencer marketing has long been associated with consumer…
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What kind of content marketing do B2B readers really care about?
In the complex world of B2B marketing, where conversion paths can be as intricate and extended as a classic rock epic, content marketing shines as the lead guitar guiding leads through the marketing funnel. It transcends mere lead generation—it aims to hook prospects through a comprehensive decision-making process that demands patience and strategic finesse. The…
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Everything to Know About the May B2B Marketing Expo in Miami
It’s late too early to get something on your calendar, right? Maybe you’re heading there now or have a serious case of FOMO, but the B2B Marketing Expo at the Miami Beach Convention Center. The expo is all about helping marketing professionals advance their businesses and careers. With hundreds of expert speakers, demonstrations of the latest…
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