B2B

wpp profit warning

WPP Profit Warning: Can the Ad Giant Bounce Back? 

By Garima Sinha / August 22, 2025

When the world’s largest ad agency network rings a bell, the whole ad industry listens. The recent WPP profit warning was more than a number on the balance sheet — but a warning that even the biggest aren’t immune to the rapid changes in today’s advertising environment. The company once identified as big and stable…

Performance Marketing

From Time Sheets to Results: The Rise of Performance Marketing

By Garima Sinha / August 20, 2025

Having an hourly billing model made sense when everything was manual and took time. Building campaigns involved late-night think tanks and reams of edits, and spreadsheets took days to finalize. The only way to give a price to effort was to track hours.  But the landscape has flipped—and quickly. AI and automation now launch, test,…

Generative engine optimization

In Conversation with Lakshey Bahl: Generative Engine Optimization, AI Search, and What’s Next for Marketers

By Garima Sinha / August 19, 2025

Generative Engine Optimization: In the era of AI-powered search and long-tail queries, SEO is shifting from keyword ranking to visibility in generative results. This article explores how brands can adapt their strategies to stay authoritative and discoverable across Google AI Overviews, ChatGPT, Perplexity, and beyond. Search is no longer just about climbing Google’s blue links—it’s about…

AI Creative Agency

How AI Creative Agency Is Making Marketing Smarter Than Ever

By Garima Sinha / August 18, 2025

Not too long ago, “creative” and “algorithm” sounded like two people who would NEVER sit together for lunch. One thrives on organic, unexpected inspiration; the other is true to logic and rules. Yet in 2025, all of that has come to a head, and they are literally working together—and the game is about to be…

Legacy Media vs Digital media in the battle of Attention Economy

Legacy Media vs Digital Media in the Battle of the Attention Economy

By Ruchi Roy / August 15, 2025

There’s a quiet tug-of-war happening every second your screen is on—and no, it’s not between streaming apps and social feeds. It’s between legacy media and digital media, both desperately scrambling for a currency we barely realize we’re spending: attention.  In this world of endless scrolling, skipping, swiping, and streaming, attention is the commodity. But it’s…

From Chaos to Calm Why Calm Technology is the Future of Smart Design

From Chaos to Calm: Why Calm Technology is the Future of Smart Design

By Garima Sinha / August 5, 2025

You wake up to buzzing, then dinging. Followed by a “calm whisper” to hydrate, move, check your email, update your applications, and breathe—before you even brush your teeth. Sound familiar? We are in the midst of hyperactive technology—devices making noise that rob our attention the second we wake up. This is not just our phones;…

Signal vs Noise, a Perfect call strategy for B2B brands to win Numbers

New B2B Marketing Strategy Challenges Signal VS Noise Theory

By Ruchi Roy / August 3, 2025

 Signal vs. Noise is a never-ending discussion inside businesses’ high ceilings. But what if B2B marketing strategy flips the table and brings the most unexpected collaboration?   If you are a B2B marketer, measuring Signals and Noises against each other is what we have witnessed for a long time. This may be the time for…

ad fatigue

Why Everyone’s Tired of Ads: Inside the Rise of Ad Fatigue in 2025

By Garima Sinha / August 3, 2025

Let’s face it—advertising is everywhere. It’s in your scroll; between a meme about Mercury in retrograde and your cousin’s wedding photos, it’s loud and obnoxious, wobbling between musical podcast interludes as you search for oneness. Many times, it rudely interrupts moments of silence or takes you out of your YouTube meditation journey. The clever ads,…

ai rendering

From Pixels to Possibilities: AI Rendering Is Changing the Game

By Garima Sinha / July 31, 2025

Let’s be honest: Rendering used to be the conversation nobody wanted to have. Just background noise, causing your laptop to become so hot you’d want to toss it out the window and ringing out all the patience your process had to offer unless you were into architectural design, VFX, or game development—in which case, it…

GitHub Copilot

GitHub Copilot: Your New AI Wingman for Effortless, Next-Gen Coding

By Garima Sinha / July 28, 2025

We’ve all been there—you’re neck-deep in code, and either stuck on rewriting a never-ending loop or looking blankly at the editor wondering, “How do I even write this function…again?” Now picture that you had a friendly, all-knowing coding assistant that doesn’t sleep, doesn’t judge, and lets you cruise right through that mental roadblock like it…

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