B2B

Inclusive Advertising

Inclusive Advertising Are Winning Hearts—and Market Share. Here’s Why 

By Garima Sinha / April 22, 2025

Walk into any boardroom and you will hear a buzzword echoing everywhere — inclusive advertising. But this isn’t just a corporate feel-good strategy or seasonal trend tossing around during pitch meetings. Inclusive advertising has become a meaningful change, transforming brand identities, sparking loyalty, and, let’s be honest, helping brands rake in more revenue. From building…

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Intent Based Marketing in a Hyper-Personalized B2B World

The Rise of Intent Based Marketing in a Hyper-Personalized B2B World

By Ruchi Roy / April 21, 2025

Guesswork is no longer a strategy. In today’s B2B ecosystem, intent based marketing is emerging as the key to identifying, understanding, and converting high-value prospects, faster and smarter. It doesn’t reinvent the funnel, it turbocharges it. Cold email blasts and CRM contact forms are not disappearing but are metamorphosing into new shapes. And what’s making…

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AI Voice Assistants

Talk to Post: How AI Voice Assistants Are Powering the Next Wave of Social Media Creators

By Garima Sinha / April 18, 2025

Picture this: You’re brushing your teeth and remember a hilarious tweet idea. Instead of scrambling for your phone, you just say, “Hey AI Voice Assistant, tweet: ‘Brushing off bad vibes like plaque.’” Boom—posted. That’s the magic of AI Voice Assistants today. They’ve gone from setting alarms to setting trends—helping creators post, caption, script, and even…

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Why Accessible Design Is the Next Big Thing in Digital Advertising

Accessible Design: The Real Game-Changer in Digital Advertising

By Garima Sinha / April 17, 2025

The internet is meant to be a level playing field—one that allows everyone to engage, explore, and connect. But what if the way we design digital experiences is unintentionally leaving millions out? For brands trying to capture hearts and clicks, that’s not just a design flaw. It’s a missed opportunity. Accessible design isn’t just about compliance…

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Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns

Personalization vs Privacy: Walking the Fine Line in Omnichannel Campaigns

By Garima Sinha / April 15, 2025

We’ve all been there—you Google hiking boots once, and suddenly your Instagram, YouTube, and inboxes are flooded with trail-ready footwear ads. Creepy or convenient? That depends on where you land in the “personalization vs. privacy” debate. In today’s omnichannel marketing landscape, brands are walking a tightrope. On one side, consumers expect personalized experiences. On the…

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Retail Media Networks Are the New Power Players: What Marketers Need to Know

Retail Media Networks Are the New Power Players: What Marketers Need to Know 

By Garima Sinha / April 11, 2025

Just when you mastered social media algorithms, a new giant entered the room—Retail Media Networks. Do you recall the days when marketers were laser-focused on figuring out social media algorithms and extracting as much ROI as possible from paid search? Those tactics still matter, but they are no longer the only game in town, with…

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Omnichannel marketing for Gen Z

Omnichannel Marketing for Gen Z: From Scroll to Search to Stream

By Garima Sinha / April 10, 2025

Gen Z doesn’t just consume content—they live in it. From watching TikTok while streaming Netflix to Googling reviews mid-binge, this generation jumps fluidly between platforms, never pausing to label the difference between entertainment, information, or commerce. With so many endless options and distractions at their fingertips, it is quite challenging for marketers to break through…

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Entertainment marketing can be the Midas touch for B2B brands

Entertainment Marketing: The Midas Touch B2B Brands Can’t Afford to Miss

By Ruchi Roy / April 9, 2025

Entertainment marketing is the secret weapon CMOs at B2B companies need to start wielding. In a world of pitch decks and quarterly forecasts, B2B marketing often feels like it’s allergic to fun. But, a shift is underway—more brands are discovering that entertainment isn’t a B2C luxury but a B2B necessity. So, how does a strategy…

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Are Ephemeral Content Posts Losing Appeal?

The Quiet Exit from 24-Hour Stories: Are Ephemeral Content Posts Losing Appeal?

By Garima Sinha / April 8, 2025

Once the crown jewel of social media, ephemeral content—those 24-hour stories we once swiped through religiously—is quietly losing steam. What started as a thrilling way to share real-time, unfiltered moments now feels more like background noise. So what happened? Remember when Snapchat introduced ‘Stories’, and suddenly, everyone was hooked on the 24-hour thrill? What started…

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B2B digital accessibility matters to market

Why B2B Digital Accessibility Is a Must for Modern-Day Businesses

By Ruchi Roy / April 7, 2025

Digital accessibility isn’t just about checking a box for compliance—it’s about doing the right thing in today’s business world. It’s about inclusion. In business, inclusion translates directly into broader reach, more substantial ROI, and long-term credibility. Conversely, ignoring accessibility can open the door to serious consequences. Netflix, Domino’s Pizza, and even Beyoncé’s brand have faced…

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