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Lessons from Women’s Day Marketing Campaigns: Key Takeaways for Brands in 2025
Every Year, International Women’s Day comes and fills our social media feed with inspiring messages, brand pledges and strong commitments of support for gender equality. International Women’s Day has long served as a focus point for brands to showcase their support towards women empowerment and equality. But let’s just be honest—consumers have already witnessed it…
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How Female Led Businesses are Shaping the Future of Entrepreneurship
Let’s be honest: female led businesses are way overdue for their moment in the spotlight. Can we say it? Women entrepreneurs are shattering stereotypes, breaking barriers, changing the rules, and proving that there is no (particularly no) playbook for success. From innovative startups to legacy brands getting a glow-up, women are leading fresh, fearless, and…
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Why Amazon-Adobe Partnership is a Win-Win for Brands
The Adobe partnership with Amazon Web Services (AWS) is set to change how brands engage with customers. Announced last December, the collaboration brings together the two tech giants, unlocking new possibilities for personalized marketing and customer experience. The partnership gave both companies the edge in the market space. First, AWS is giving Adobe the…
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7 Winning Women’s Day Sales Strategies to Boost Revenue
To all the wonderful women out there, you are strong, inspiring, and deeply appreciated today and every day. Because a world that celebrates women is a better place to live. This Women’s Day, brands showed up in full force with their marketing tactics and strategies. From empowering campaigns to thoughtful discounts to big events, every…
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In Conversation: Navigating Crisis Communication Plans
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. Every brand experiences issues with its…
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How White Lotus Marketing Became HBO’s Strongest Campaign
Ah… The White Lotus, an addictive cocktail season full of drama, jaw-dropping cinematography, and satire that has mesmerized us. It asks a question: Who would we be on an expensive resort vacation like this? With its drama-filled vacations, stunning cinematography, and razor-sharp satire, HBO has created a series that keeps audiences hooked. But after…
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Super Bowl 2025 Ads: A Masterclass in Celebrities, AI, and Humor
The Super Bowl isn’t just about the game anymore—it’s an all-out marketing showdown. With every passing year, it’s like brands are in their own competition, trying to outdo each other with the most talked-about commercials. In 2025, they took it to the next level. This year’s Super Bowl 2025 ads not only entertained but also…
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No More Fake Nice: Why Compassionate Marketing Wins in 2025
Let’s face it — consumers are fed up with brands pretending to care about emotional connection. You must have noticed when brands change their logo into pride flags for a month to support LGBTQ+ rights, the suddenly “sustainable” packaging with no real eco-friendly changes, the social justice statements that don’t align with their actions and…
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Employee Generated Content: The New Authenticity Trend in Marketing
Before diving into the details of employee generated content, quick question —When did you last trust a brand’s polished advertising campaign over a candid behind-the-scenes post from one of their employees? If you’re at a loss, you are not alone! Humans, not logos, are trusted these days. That’s exactly why employee-generated content (EGC) rules the…
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Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns
Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage emotions, and this superpower of EI is acting like a catalyst in reshaping customer experience. …
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