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Inclusive Marketing

Inclusive Advertising Metrics: Are Your Campaigns Truly Seen?

By Garima Sinha / September 27, 2025

When was the last time you scrolled through Instagram, binged-watched a show on Netflix or skimmed through YouTube? How many of the ads really grabbed your attention? More importantly, how many ads invoked a feeling of relevance? I tend to think that many more-than-we-realize simply went right by. Not because the ad wasn’t entertaining or…

Advertising Management Tools

Advertising Management Tools 2025: Real Results vs. AI Hype

By Garima Sinha / September 24, 2025

The struggle for attention has never been louder—but in 2025. The smartest advertisers do not turn up the volume; instead, they turn the signal on. A new group of advertising management tools helps embed ads in feeds and streams, anticipating what you want before you want it. Not every promise is kept. Some platforms masquerade…

Socal media challenge

AI Just Changed Social Media Challenges Forever—Here’s How 

By Garima Sinha / September 23, 2025

Social media challenges have long relied on the enthusiasm of creators and the encouragement of algorithms—which makes AI emergence even more exciting. Rather than merely being tools that enhance trends. AI is actively shaping the trends, that is, creating viral moments from scratch and recontextualizing what a “trend” means. By 2025, everyday users are not…

FAST channels

FAST Channels Are Booming—But Is the Attention Span There?

By Garima Sinha / September 15, 2025

With subscription fatigue, viewers anticipated that the streaming wars would come to an end. Instead, they have taken a new direction, and that model has become ad-supported. Free Ad-Supported TV (FAST) channels are experiencing a boom in viewership and engagement from brands. Roku, Samsung TV Plus, and Amazon’s Freevee are all buying into the boom,…

CTV vs linear tv

CTV vs Linear TV: How to Choose the Right Ad Spend Strategy in 2025

By Garima Sinha / September 12, 2025

Some of us may remember a time when a family movie night meant arguing over who would get the TV remote control. One screen, one time, one decision for all. Jumping to now, and living rooms do not look the same: one person is streaming Netflix from the bedroom, another is binge-watching a YouTube series…

Marketing Insight ‘Famine’: More Than 50% of Brands Fail in Insight Development

Marketing Insight ‘Famine’: Over 50% Of Brands Lacks Quality Insight

By Ruchi Roy / September 10, 2025

Advertising and marketing industry is suffering from a marketing insight famine. 51% of brands say their insights are too weak for creative work, according to State of Creativity by Cannes Lions 2025.  Every week and month, hundreds of reports and studies, packed with graphs and pie charts from the Moon to Venus, keep flooding the…

Brand Trust

Brand Trust Starts Here: Why Promise and Experience Must Match

By Garima Sinha / September 9, 2025

Every brand has a promise, whether it is made in a communication campaign touting a promise of quality, speed, innovation, or value. But promise alone does not win customers. What matters most is whether the brand delivers the promise through experience. When a brand‘s promise matches the feeling it delivers, trust grows. When they don’t…

Direct Marketing Power

Inbox to Income: How Direct Marketing Is Powering Today’s Boldest Entrepreneurs 

By Garima Sinha / September 1, 2025

In a world captivated by bright shiny objects, social media campaigns, and viral videos, direct marketing is the unsung hero in the entrepreneurial identity space. From bootstrapped firms to million-dollar one-person shops, the powerful ability to connect directly to customers in their inbox, DM, or even mailbox is now a superpower. After all, this is…

What Makes CTV Advertising Delicious for DoorDash

What Makes CTV Advertising Delicious for DoorDash

By Ruchi Roy / September 1, 2025

When you think about DoorDash, your first thought is probably hot pizza, but not CTV advertising charts. Yet here we are: DoorDash’s name is stamped on a joint report with eMarketer about how Americans are spending their time on connected devices. The sponsorship feels unusual at first glance, but it might be the clearest signal…

Big Tech acquisitions

Big Tech Acquisitions Are Redefining Creativity: Here’s What It Means

By Garima Sinha / August 28, 2025

Only a few years back, the big tech acquisitions were only focused on building infrastructure—cloud servers, application stores, and operating systems—where it was all about scale, speed, and engineering power.  However, recently they have been on a binge of acquiring creative talent and talent-enabling tools, design platforms, music-generation startups, AI for video, and even boutique…

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