The Dark Side of Viral Challenges: When Social Media Trends Go Too Far in 2025
We have all witnessed a fitness trend, ridiculous dance, or quirky challenge go viral overnight. Viral challenges on social media can start off as harmless fun, bringing people together in unexpected ways. The problem is that not all of them remain humorous. Certain trends take a negative turn, encouraging people, particularly teenagers, to pursue likes…
Social Media as the New Search Engine: Why Gen Z is Googling Less and Scrolling More
Remember when “Just Google it” was the ultimate clapback in an argument? Well, times are changing. If you’re under 30, chances are your first instinct isn’t to open Google—it’s to open TikTok, Instagram, or even Reddit. Whether you’re hunting for a new dinner spot, the perfect outfit inspo, or a how-to tutorial, chances are you’re…
Remedies in Google Antitrust Case Could Be Critical for Advertisers and Publishers
The Google antitrust case has put the digital markets, publishers, advertisers, and brands on hold. A wait for a decision whether Google succeeds in keeping itself intact or the Department of Justice (DOJ) rips the company in parts. But as of May 2025, the long-running antitrust battle between the U.S. Department of Justice (DOJ) and…
GTA 6 Trailer Dropped ‘Again’ but Audience is Overwhelmed
Rockstar has re‑released the GTA 6 trailer, this time alongside the official delay to May 26, 2026. Yet with only two teasers in nearly two years of hype, fans are oscillating between awe and exhaustion. Audience has been anticipated since 2013, but Rockstar officially announced it in 2022, with a teaser finally dropping in late 2023.…
Redefining Sustainable Packaging in 2025: How Digital-First Brands are Prioritizing Values Over Visuals
It may sound weird, but it’s reality — today, consumers don’t easily fall for a pretty box anymore. What once dazzled shoppers on retail shelves, bold typography, flashy colors, and high-gloss finishes, now barely earns a second glance. We’re in the age of conscious consumption. For digital-first brands, packaging has gone from a marketing tool…
Growth Marketing 101: Why Testing and Tweaking Is the Key to Success
Ever wondered how some brands seem to go viral overnight while others burn through massive budgets without making a dent? The difference isn’t luck or timing—it’s strategy. And the game-changer here is something called growth marketing. Unlike traditional growth marketing strategies, growth marketing isn’t about big splashes—it’s about smart data-driven marketing efforts. At its core lies a…
Redesigning for Retention: Why Mobile-First Design Is a CX Game-Changer in 2025
You had them—until your lack of mobile-first design lost them. The scroll stopped. The ad was clicked. They landed on your page, hovered over “Buy Now,” maybe even added something to the cart. And then poof, gone. No goodbye. Just a quiet exit. Why? Maybe your page took a few seconds too long. Maybe your…
Why Vanishing of Netflix Bandersnatch is a Blunder for Innovation and Tech
Netflix Bandersnatch was one of the most talked-about titles among streaming service users. However, Netflix decided to remove 90 percent of interactive titles from its platform, and they deleted Bandersnatch on May 12, 2025. It is not about a popular title but erasing an entire format. For a brief period in entertainment history, Bandersnatch represented…
How UX Design Is Building Trust Through Transparency and Data Ethics in 2025
Isn’t it true? You land on a website, a friendly chatbot pops up, and before you can even say “Hi,” it asks for your name, email, phone number, and location. Nope. You click away. Fast. That’s the thing with trust—it’s earned, not assumed. Users in today’s digital world are more astute, doubtful, and concerned about their…
A “Friendless Facebook”: Is the Facebook Existential Crisis Real or Just an Illusion?
It has been four years since I last reactivated my Facebook account. The Facebook existential crisis was the core reason behind my decision. Ads, random videos, and strangers I had never followed or heard of had taken over my feed. Hundreds of thousands of users have successfully avoided the app. Reddit threads and internet articles…