Ruchi Roy
Tubi More Popular than Max, Disney+, and Divorce
The free digital streaming platform Tubi has pulled off the ultimate surprise:, surpassing major online streaming giants like HBO Max, Disney+, Hulu, Peacock, and Paramount+. Not only has it outperformed competitors in the monthly viewership competition, but it’s also become more popular than babies, divorce, pickleball, or being French with more than 75 million monthly…
Seven Things We Learned About AI in Digital Advertising from IAB’s Report
If you want to stay in the upper echelon of marketers – get ready to dive into new technology. Right now, the next big thing is AI. Recently, IAB Europe, in collaboration with Microsoft Advertising, released a groundbreaking report titled ‘Understanding the Adoption and Application of AI in Digital Advertising.‘ Straightforward (ie. boring)This report unpacks…
IKEA Marketing Strategy Keeps it Down-to-Earth
$500 to anyone who can name IKEA’s slogan. No takers? OK, $500 for anyone who can describe the vibe of IKEA. Aha, there’s a question that has a line of people willing to answer. Though the official slogan, Live Unboring, gives a hint about IKEA’s strategy to market their furniture, they’ve cultivated an entire brand…
What Does the Google Search Antitrust Trial Mean for Brand SEO?
King Google’s antitrust trial has finally wrapped up, and the SEO marketers are sick buzzing with anticipation from the fallout. Marketers and SEO aficionados are on the edge of their seats, eager to see how this blockbuster case will reshape the digital landscape. The trial, which kicked off back in September 2023, centered around accusations…
China Bans WhatsApp. The US Bans TikTok. How Can Global Products Stay Afloat?
In a world where geopolitical tensions can lead to sudden bans on our favorite digital platforms, businesses need to stay nimble and ready for quick pivots. Imagine waking up to discover WhatsApp is no longer accessible in China or that TikTok is banned in the U.S.— chaos. These scenarios underscore the fragile nature of global…
Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024
Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May. The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…
B2B Marketing Best Practices: From Bland to Viral Brand Campaigns
B2B marketing is completely different ball game than B2C marketing. B2B marketing needs sophistication, accuracy, and credibility – you’re dealing with businesses audiences where “adjectives” mean nothing without evidence. However, does the accuracy and professionalism of the marketing campaigns make them helpful? The reality is: no. 48% of customers have described B2B marketing as boring. And…
Surreal’s Out-of-the-Bowl Social Media Marketing Winning Organic Reach
If you haven’t heard of Surreal yet – you’re in for a treat. This UK-based breakfast cereal brand has skyrocketed to one of the most engaged profiles on LinkedIn. How? With witty, self-deprecating, and downright unpredictable campaigns that have left everyone talking. Even though we have yet to taste their cereals since they are not…
Campaigns that Proved Why Unilever Deserved the Creative Marketer of the Year 2024
International brand giant Unilever won the 2024 Creative Marketer of the Year at the Cannes Lions International Festival of Creativity. An honorary accolade Unilever received again after a decade and four years of marketing innovation via subsidiaries- remember Dove’s #RealBeauty campaign? Throughout its journey to its second win, Unilever was on a roll, amassing hundreds…
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