Ruchi Roy
Fall Marketing Strategies for Brands
What is the fall season? It is a season where trench coats, chunky scarves, and pumpkin-spiced lattes rule. But fall isn’t just about warm drinks and crisp air; it’s the perfect season for businesses to refresh, refocus, and reap big rewards through fall marketing. Fall marketing helps brands sync their strategies with shifting market trends,…
Ageism in Advertising is Silently Pushing Older People Out
Here’s a fun question for the advertising professionals: What is the most creative age for creativity? The right answer is that age doesn’t define creativity, and there should be no place for ageism in advertising. If you’ve seen The Intern (and if not, seriously, put it on your watchlist), you’ll remember Ben Whittaker (played by…
The Loyalty Loop that Elevates Brand Positioning through Community Branding
When you think of Harley-Davidson, you probably picture roaring engines, leather jackets, and the open road. But did you know Harley also has a full-blown community for its bike owners? H.O.G.—Harley Owners Group. Members join local chapters, participate in epic rallies, and enjoy loyalty perks that make them feel part of something bigger than just…
Anti-marketing Habit Could Become a Reason for Netflix’s Slow Growth
‘Netflix & Chill’ is what every binge-watcher does. The slogan became popular, and so did the streaming channel in the global market. In 2024, it’s growing exponentially for investors in stock markets, with ad supported as well as non-ad premium subscriptions. However, Netflix’s slow growth in Q3 of 2024 seems surprising. Netflix reported 5.1 million new…
B2B Marketing Underperforming in 2024 — Let’s Fix It for 2025
Multiple surveys show B2B marketing hasn’t hit the mark in 2024. A Pipeline360 report found that over 50% of marketers aren’t reaching their targets. Another survey, the State of B2B Marketing, reveals that those working in small to mid-sized businesses (250 employees or fewer) feel even greater pressure to deliver leads. Three primary obstacles are…
Influencers are New Stars of Film Marketing in Hollywood
Wicked—the long-awaited movie starring Ariana Grande and Cynthia Erivo—has Broadway fans and Wizard of Oz lovers counting down the days. While the film marketing for Wicked is at its peak, one moment stood out: the Kardashian-Jenner clan attending a private screening of the movie alongside Ariana and Cynthia, shared through Kim K’s Instagram story. Naturally,…
Democratize your Paid Marketing Strategies with Google Search Ads 360 in 2025
Google Ads continues to dominate the digital advertising space for e-commerce. From real estate and marketing agencies to hospitality brands and retail businesses, companies rely on Google Ads to expand their reach beyond existing customers. But here’s where it gets interesting: a refined version, Google Search Ads 360 (SA360), aims to simplify advertising for businesses…
Micro vs. Macro-Influencers: Finding the Right Fit for Your Brand
In the ever-changing world of influencer marketing, things have really taken off in the past ten years. What used to be a small, niche way for brands to get their name out there has now become a massive part of many brands marketing campaigns. Influencers are now a big deal when it comes to how…
Is Immersive Advertising Making a Difference in Market?
Isn’t it fun to interact with Snoop Dog and Ice Spice in a virtual world like they are your comrades on the battlefield? With the use of AR (augmented reality), one doesn’t need to venture out to buy a sofa. One can experience a sofa before purchasing it. That’s what immersive advertising is all about—transforming…
Why Brand Transparency Leads 2025 Marketing Strategies
Marketing has changed significantly, with customers now holding the power in relationships with brands. They expect transparency and have little patience for subpar experiences. Unhappy customers will quickly switch to other brands. To build lifelong, loyal customers, meeting their expectations is crucial. Establishing lasting relationships with today’s customers requires delivering relevant, personalized experiences. However, trust…
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