Ruchi Roy

storytelling in advertising

The Power of Storytelling in Digital Marketing

By Ruchi Roy / October 30, 2024

Storytelling is a crucial aspect of being human. It’s something we’ve been doing for centuries, passing on knowledge, traditions, and culture through the magic of narratives. But have you ever stopped to think about why your brain seems to light up when you hear a great story? Well, it turns out that our brains are…

Strike on Junk Food advert in UK

How U.K. Junk Food Ad Ban May Change Fast Food Marketing Strategy

By Ruchi Roy / October 30, 2024

The fast-food scene in the U.K. — or, as they say, the “F&B industry” — is getting a severe wake-up call. With a new Labour government at the center, a hard-hitting junk food ad ban has been announced for October 2025. The details? Starting then, any sugary, salty, or cheesy food won’t be gracing T.V.…

Brands’ performance at NFL Fever 2024

How Brands are Scoring Big in this Season of NFL Advertising

By Ruchi Roy / October 29, 2024

NFL season is back in action, and with it, 42 brands from the NFL advertising list are pulling out all the stops to captivate fans. The NFL itself tells a beautiful story: how sports and brands can come together to keeping audiences engaged and hyped up from kickoff to final whistle.  What makes the NFL…

Is ROI more important than Creativity

Balancing Finance and Creativity is More Than Just ROI and Marketing Spend 

By Ruchi Roy / October 29, 2024

Marketing is feeling the squeeze as we enter the era of less: in both ROI and marketing spend. According to Gartner’s report, marketing budgets have taken a hit, dropping from 9.1 percent of company revenue in 2023 to just 7.7 percent in 2024—a 15 percent year-over-year dip. Alarmingly, only 24 percent of CMOs feel confident…

AI in advertising

How AI Transforms the Business of Advertising

By Ruchi Roy / October 28, 2024

Have you ever wondered how ads seem to know what you’re thinking? It’s not magic – it’s the power of artificial intelligence in advertising. This technology is not just a passing trend; it’s a game changer, and here’s why it’s important. The market for AI technologies is massive and is projected to exceed $1.8 trillion…

AI in digital marketing

The Role of AI in Digital Marketing Revolution

By Ruchi Roy / October 25, 2024

As the digital revolution progresses, an increasing number of businesses are turning to Artificial Intelligence (AI) to enhance their marketing strategies. In today’s tech-savvy world, AI is crucial for staying competitive in digital marketing, providing numerous opportunities to boost ROI and optimize campaigns for better results. In today’s competitive landscape, businesses must recognize the potential…

A Deep Dive into the Google Ad Tech Antitrust Lawsuit

By Ruchi Roy / October 25, 2024

If you’ve used the internet, you’ve heard of Google. It’s everywhere— ads, videos, and even in our language. “Google it” has replaced a variety of verbs for online search. Google’s everywhere, all the time. But this nonstop omnipresence has caught the attention of some pretty important people— like the U.S. Department of Justice (DOJ). So,…

marketing trends 2024

How to Use GenAI in Marketing Without Losing Authenticity

By Ruchi Roy / October 22, 2024

In an era where creativity meets technology, generative AI stands out as a transformative tool for artists, writers, and creators, offering new avenues for innovation across diverse fields. However, a central challenge arises: how can creators leverage this powerful technology without compromising their unique voice and authenticity? To navigate this landscape effectively, it’s essential to…

Brazil made X Exit from the country

Elon Musk Paid $5 Million to End Feud After Brazil X Ban

By Ruchi Roy / October 21, 2024

Elon Musk vs. Brazil— the unexpected car crash no one saw coming but now can’t look away from. If you haven’t been following the Brazil X ban, here’s a TLDR: Musk refused to accept critical feedback and flaunted his ego by shutting down X’s office in the country, claiming to be a protector of free…

Holiday Rush is coming

Crush the Christmas Rush by Understanding 2024 Holiday Buyer Behavior

By Ruchi Roy / October 18, 2024

The holidays are dawning on us, and this time, it will be a short season with just 27 days between Thanksgiving and Christmas. The shorter the season, the smarter strategies tuned to holiday buyer behavior demands to succeed. Now, we have super formulae based on consumer market behavior to devise a foolproof plan for the…

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