Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Why Pinterest Advertising Deserves Your Attention
Facebook, Instagram, and Google Ads create the buzz. But the real fans—the interested, the desirer, and the ready—spend their time here. If you don’t know yet, Pinterest is a powerful platform. Not a secret, but most brands are guilty of frequently overlooking it. Now, before you roll your eyes (Pinterest? The land of recipes and…
Comparing the Best Email Marketing Tools: Which One is Right for You?
In the world of digital marketing, email marketing remains the undisputed heavyweight. It lands directly into the inbox, enabling brands to reach the right audience without fighting an algorithm. But, in the sea of email marketing tools promising the best engagement, automation, and analytics, how do you choose one that’s right for you? Don’t…
Tubi More Popular than Max, Disney+, and Divorce
The free digital streaming platform Tubi has pulled off the ultimate surprise:, surpassing major online streaming giants like HBO Max, Disney+, Hulu, Peacock, and Paramount+. Not only has it outperformed competitors in the monthly viewership competition, but it’s also become more popular than babies, divorce, pickleball, or being French with more than 75 million monthly…
Seven Things We Learned About AI in Digital Advertising from IAB’s Report
If you want to stay in the upper echelon of marketers – get ready to dive into new technology. Right now, the next big thing is AI. Recently, IAB Europe, in collaboration with Microsoft Advertising, released a groundbreaking report titled ‘Understanding the Adoption and Application of AI in Digital Advertising.‘ Straightforward (ie. boring)This report unpacks…
IKEA Marketing Strategy Keeps it Down-to-Earth
$500 to anyone who can name IKEA’s slogan. No takers? OK, $500 for anyone who can describe the vibe of IKEA. Aha, there’s a question that has a line of people willing to answer. Though the official slogan, Live Unboring, gives a hint about IKEA’s strategy to market their furniture, they’ve cultivated an entire brand…
What Does the Google Search Antitrust Trial Mean for Brand SEO?
King Google’s antitrust trial has finally wrapped up, and the SEO marketers are sick buzzing with anticipation from the fallout. Marketers and SEO aficionados are on the edge of their seats, eager to see how this blockbuster case will reshape the digital landscape. The trial, which kicked off back in September 2023, centered around accusations…
China Bans WhatsApp. The US Bans TikTok. How Can Global Products Stay Afloat?
In a world where geopolitical tensions can lead to sudden bans on our favorite digital platforms, businesses need to stay nimble and ready for quick pivots. Imagine waking up to discover WhatsApp is no longer accessible in China or that TikTok is banned in the U.S.— chaos. These scenarios underscore the fragile nature of global…
Netflix Predicts a Year of Growth and Momentum for Advertisers at Upfront 2024
Advertise with us to reach the most engaged audience in the world was the resounding message Netflix sent to advertisers through its Upfront 2024 presentation in May. The event showcased impressive subscriber growth strategic partnerships with industry leaders and unveiled new in-house ad tech to optimize ad campaigns and enhance brand visibility. With a…
7 UK marketing conferences to add to your calendar before end of year
Whether you’re in a season of growth or in the prime of your career, continuing education is a must for any marketing professional. But when it comes to conferences, you want to ensure it’s worth your time to attend. You do have content plans to strategize, SEO reports to analyze and campaigns to develop –…
How Embracing Diversity Changed the Game for Abercrombie
Were you one of the “cool” kids in high school, wading through a cologne-filled store just to grab the latest Abercrombie & Fitch jeans? For years, the brand was synonymous with exclusivity—aspirational, but not always accessible. Then, the tide turned. Abercrombie & Fitch’s image took a major hit in the early 2000s when its narrow…