Garima Sinha

Compassionate Marketing Wins in 2025

No More Fake Nice: Why Compassionate Marketing Wins in 2025

By Garima Sinha / March 13, 2025

Let’s face it — consumers are fed up with brands pretending to care about emotional connection. You must have noticed when brands change their logo into pride flags for a month to support LGBTQ+ rights, the suddenly “sustainable” packaging with no real eco-friendly changes, the social justice statements that don’t align with their actions and…

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Reality Check: Press Release Hype vs. Honest Storytelling

By Garima Sinha / March 11, 2025

Press releases have long been the ultimate hype machine, especially before any product launch or event. Everything is counted as a “game-changing”, “revolutionary” or “first-of-its-kind”—the kind of claims to make you raise an eyebrow. In a world where every launch is pitched as ‘the next big thing,’ startups and big brands alike are racing to…

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Employee Generated Content Trend

Employee Generated Content: The New Authenticity Trend in Marketing

By Garima Sinha / March 10, 2025

Before diving into the details of employee generated content, quick question —When did you last trust a brand’s polished advertising campaign over a candid behind-the-scenes post from one of their employees? If you’re at a loss, you are not alone! Humans, not logos, are trusted these days. That’s exactly why employee-generated content (EGC) rules the…

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Emotional Data Analytics

Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns

By Garima Sinha / March 7, 2025

Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage emotions, and this superpower of EI is acting like a catalyst in reshaping customer experience. …

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Can Emotional AI really understand you

Emotional AI: Can Machines Really Understand Your Feelings? 

By Garima Sinha / March 3, 2025

Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just generating art and predicting shopping behaviors—it’s getting ’emotional’! Welcome to the world of emotional AI: Machines that claim to recognize and respond to your emotions.   From chatbots that offer mental health support to AI-powered cars…

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How UGC Turns Customers into Creators

In Conversation: How UGC Turns Customers into Creators

By Garima Sinha / February 28, 2025

The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real time, brand communication is evolving at breakneck speed. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. User-generated content (UGC) isn’t just a…

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Designing Digital Onboarding

Designing Digital Onboarding That Inspires in 2025

By Garima Sinha / February 26, 2025

Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…

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Digital Employee Onboarding

How Digital Employee Onboarding is Transforming First Days

By Garima Sinha / February 25, 2025

Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the new faces. Is it still 2000? No. Times have changed. Automation has taken control of digital…

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AI-Powered Creativity

AI Powered Creativity: Why New Marketers Don’t Fear the Robot 

By Garima Sinha / February 20, 2025

It is true, isn’t it? AI once used to be the stuff of sci-fi movies—far-fetched, futuristic, and maybe a little terrifying. Today, AI is more than just a theory, it is running ad campaigns, writing snappy copy, and designing jaw-dropping graphics and videos at lightning speed faster than we can imagine. To adopt this new…

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Gen Z is Using AI to Create Better Videos

The Future of Video Creation: How GenAI Video Tools Will Shape 2025

By Garima Sinha / February 19, 2025

Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with…

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