Garima Sinha
In Conversation with Lakshey Bahl: Generative Engine Optimization, AI Search, and What’s Next for Marketers
Generative Engine Optimization: In the era of AI-powered search and long-tail queries, SEO is shifting from keyword ranking to visibility in generative results. This article explores how brands can adapt their strategies to stay authoritative and discoverable across Google AI Overviews, ChatGPT, Perplexity, and beyond. Search is no longer just about climbing Google’s blue links—it’s about…
Is Personalization in Digital Marketing Genius Targeting or Digital Voyeurism?
The Fine Line in Personalization: In the age of hyper-targeted ads and AI-driven recommendations, personalization in digital marketing is both a competitive edge and a potential PR nightmare. This edition explores where brands should draw the line between delighting customers and making them feel watched. Do you ever feel like your phone is invading your…
How AI Creative Agency Is Making Marketing Smarter Than Ever
Not too long ago, “creative” and “algorithm” sounded like two people who would NEVER sit together for lunch. One thrives on organic, unexpected inspiration; the other is true to logic and rules. Yet in 2025, all of that has come to a head, and they are literally working together—and the game is about to be…
How Brands Are Tapping into Mindfulness and Mental Health in 2025
Mental health and mindfulness are no longer merely trendy terms in the wellness industry. In 2025, mental health has evolved from a topic of discussion to a standard. Consumers today seek something more—calm, connection, and emotional safety—in everything from the companies they trust to the content they consume to the goods they purchase. What’s worse…
From Chaos to Calm: Why Calm Technology is the Future of Smart Design
You wake up to buzzing, then dinging. Followed by a “calm whisper” to hydrate, move, check your email, update your applications, and breathe—before you even brush your teeth. Sound familiar? We are in the midst of hyperactive technology—devices making noise that rob our attention the second we wake up. This is not just our phones;…
Why Everyone’s Tired of Ads: Inside the Rise of Ad Fatigue in 2025
Let’s face it—advertising is everywhere. It’s in your scroll; between a meme about Mercury in retrograde and your cousin’s wedding photos, it’s loud and obnoxious, wobbling between musical podcast interludes as you search for oneness. Many times, it rudely interrupts moments of silence or takes you out of your YouTube meditation journey. The clever ads,…
From Pixels to Possibilities: AI Rendering Is Changing the Game
Let’s be honest: Rendering used to be the conversation nobody wanted to have. Just background noise, causing your laptop to become so hot you’d want to toss it out the window and ringing out all the patience your process had to offer unless you were into architectural design, VFX, or game development—in which case, it…
How Vocal-Only Tracks Are Powering the Future of Remix Culture
What do you get when you take a song and pull it back to just its vocals? Magic. Or, more specifically — potential. A solo vocal track is not just a studio artifact; it has transformed into a point-source that feeds off thousands of potential innovative ideas. In remix culture, vocal-only stems are considered creative…
GitHub Copilot: Your New AI Wingman for Effortless, Next-Gen Coding
We’ve all been there—you’re neck-deep in code, and either stuck on rewriting a never-ending loop or looking blankly at the editor wondering, “How do I even write this function…again?” Now picture that you had a friendly, all-knowing coding assistant that doesn’t sleep, doesn’t judge, and lets you cruise right through that mental roadblock like it…
Step Back, ChatGPT: Claude AI Is The New Genius In Town
If you’ve been following the AI updates for a second or a minute, you’ve likely heard of Claude AI—Anthropic’s response to OpenAI’s ChatGPT. And it’s not just your regular chatbot; it’s the quiet genius sitting at the top of the class, changing the way AI assistants are meant to think, act, and surprise. While ChatGPT…
Recent Posts
