Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
Zero-Party Data Revolution: A Game-Changing Insights for Advertisers
We are over the days when third-party cookies ruled the digital marketplace. With stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), along with tech giants like Google and Apple phasing out third-party cookie tracking, advertisers are now compelled to explore alternative solutions to reach their…
Cutting Through the Hype: The Truth About Green Marketing
Sustainability has become an ultimate part of our life, showing up from corporate mission to coffee shops. Today “eco-friendly” is the new buzzword that helps brands sell their products, but how can consumers and businesses differentiate between authentic sustainability efforts or cleverly planned disguised greenwashing? Congratulations, you are entering the complex world of sustainable marketing…
Lessons from Luxury Auto Jaguar Marketing of Project Roar
Popular luxury brands are no strangers to reinvention, but a few advertising campaigns have created a buzz in the industry. Jaguar bold leap with “Project roar” was a big example. Known for its sleek design, roaring engines and British sophistication, Jaguar has built its identity for decades as a luxury automotive company. With shifting consumer…
Print Media is Making a Comeback with Digital in 2025
When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…
Attention: Your LinkedIn Ad Strategy Should Focus on B2C in 2025
LinkedIn has carved out a special place in professionals’ hearts (and devices) everywhere. From updating job milestones to announcing company revenues, the platform has evolved into a prime destination for ad placements. Yet, there’s a lingering misconception that LinkedIn Ad Strategy only benefits business-to-business (B2B) brands. It’s time to challenge that notion. LinkedIn isn’t just…
Brand Activism That Works: Gaining Trust While Taking a Stand
Brands are no longer just selling products or services — they’ve evolved into storytellers, advocates, and, at times, even activists. The shift has made “brand activism” a necessity for brands in the current marketplace. A modern consumer expects brands to align themselves with social justice. Whether it is about sustainability, advocating for racial justice, or…
Buckle up for these B2B Marketing Trends Dominating 2025
B2B marketers strategize over the perfect “call to action,” craft mind-blowing campaigns, and keep B2B accounts engaged, particularly regarding their partnerships. Why? The lifeblood of it all: accounts and people. Yes, B2B might sound buttoned-up and by-the-numbers, but scratch beneath the surface, and you’ll find creativity, connection, and high-stakes challenges that make it exhilarating. Welcome…
8 Marketing Theories You Should Know in 2025
If you’re in marketing, the term “funnel” has probably been thrown at you more times than you care to count. It’s part of a big (sometimes over-complicated) marketing theory. And guess what? It’s surprisingly practical despite sounding like something cooked up in a stuffy MBA lecture. Marketers love dropping marketing theories like they’re the ultimate…
Unlocking the True ROI in Influencer Marketing
When did the last time you take a glance at an influencer post without thinking twice about it? No, you are not alone. Social media feeds are overflowing with influence material all over different content, marketers and advertisers are realizing clicks and likes are no longer sufficient. Instead, success lies beyond surface-level metrics —it’s about…
CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025
Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV screen while watching your favorite show. Sounds futuristic, right? However, this could become a reality with the rise of CTV advertising and shoppable ads. Connected TV (CTV) has emerged as a powerhouse, following Linear TV…