Garima Sinha
Hi, I am a marketing writer and content strategist at Ad Pulse US, covering the latest in advertising, brand innovation, and digital culture. Passionate about decoding trends and turning insights into stories that spark industry conversations.
5 Marketing Pitfalls to Avoid in 2025
The celebration of 2025—or, as we call it, the New Year—has passed, and we’re now in the second month of what is shaping up to be a crucial year for marketers and brands. Why crucial? Because every day, tech is brewing something fascinating, and marketers are utterly bewitched. Have you heard about Google’s AI ad…
Unlocking the Power of Micro-Communities in Social Media Marketing
We have all witnessed how the world of digital marketing is constantly changing, and the emergence of social media micro-communities is one of the biggest shifts so far. Unlike broad audience marketing, which aims for massive reach—micro communities allow businesses to engage with highly segmented audiences, niche groups that share common values and interests. These…
AI for SEO in 2025 Will Unleash a New Era of Search
Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers. Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…
The Rise and (Supposed) Fall of Meta AI Bot Influencers
Meta AI bot influencers—digital personalities lurking across Meta platforms since 2023. While they might seem like old news, they’ve made headlines again. Why? In January 2025, Meta announced it was pulling the plug on some of its AI bots. So, is this the end of AI-bot influencers? Did these non-human digital entities’ rise and fall…
In Conversation: Is the Ad Industry Overlooking Older People?
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…
Podcast Advertising Is Evolving: Are You Ready to Tune in and Profit?
You’re listening to a podcast, fully immersed in the conversation when suddenly an ad pops up: “Hey, do you want 20% off? Just say ‘yes’ out loud now!” Sounds futuristic, right? Well, it’s already happening. Platforms like Spotify are experimenting with voice-activated ads, where listeners can respond verbally to claim discounts or learn more about…
Evolution of AI Tools for Meta: Enter Andromeda
When Facebook Ads evolved into Meta Ads, it was clear that AI would revolutionize how brands advertise digitally. Fast forward to 2025, and we’re now witnessing Meta’s boldest leap yet—Andromeda, a machine-learning system set to redefine AI-powered advertising. AI in ad targeting and creative optimization isn’t exactly breaking news. But Andromeda isn’t just another AI…
Virtual Influencers in 2025: Are They Replacing Human Creators?
Unexpectedly, a new influencer pops up on your feed while mindlessly browsing through your social media, checking on the reels, double tapping on the selfies, and savoring the mouthwatering food photos. That influencer seems like the ideal person you’ve always been searching for because of their flawless appearance, sense of style, and charm, but something…
Special Rundown of January Marketing News — 7 Bite-Sized Stories Every Marketer Should Know
As we step into 2025, the marketing world has entered a new, unpredictable chapter—one filled with a fair share of challenges. But hey, every storm brings its own golden opportunities, right? With Trump back in the Oval Office, the US political landscape is shifting at lightning speed, bringing ripple effects for brands, marketers, and consumers…
Decentralized Marketing 2025: How Blockchain is Redefining Consumer Engagement
Marketing, as we know, is undergoing a never-seen transformation. Think of a marketing strategy that is based on transparency, autonomy, and a distributed ledger system in which each exchange and transaction is permanently documented. Decentralized marketing eliminates the need of middlemen —think social media platforms or data brokers. So, what does it offer? Direct communication…