Garima Sinha
Interactive Content Marketing: How Games are Winning Over Gen Z
Grabbing customer attention is too challenging nowadays. With endless options to just scroll through, brands are battling hard to get the attention of their potential customers—especially from Gen Z. This generation is called digital native—they are more into personalized experiences and relatable content. Highly impressed by the new era of marketing like quizzes and polls,…
Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future
Digitial world is shaking up in a most impressive way with the entry of virtual influencers. Yes, you heard it right—virtual influencers. But what’s the deal? Why are brands choosing pixel-perfect computer-generated characters over real-life personalities? And most importantly, why should marketers care about this? The answer lies in the endless possibilities offered by these…
The Marketing Guide to Crafting Viral Campaigns on Social Media
Crafting viral campaigns on social media is like walking into a dark cave—thrilling to enter but challenging to predict. With the impact of social media, everyone wants to create content that brings a storm on the internet. But what exactly makes a campaign go viral on social media? From LOL memes to emotional stories, viral…
How to Win Gen-Z in 2024 through Gamification Marketing
Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it’s their commitment to gamification marketing. For this tech-savvy generation, traditional advertising is no longer impressive. They’re more interested in engaging, interactive and unique experiences that allow them to participate, compete, and have fun. Social media is full of overloaded information at every corner—making…
AI in Digital Marketing: Tools and Tips for Smarter Campaigns
When people think of AI in digital marketing, they jump straight on chatbots and ChatGPT creating titles and headings. But let’s just admit it— applications of AI are so much more than customer service apps answering your queries. For today’s marketers AI is a powerful tool that has unlimited possibilities that go beyond answering basic…
Why Live Stream Marketing is Winning Over Gen-Z
From exclusive fashion shows to immersive sports events, live stream marketing is no longer just a trend—it’s now a powerful tool for storytelling and community building. Live streaming has transformed into a major marketing powerhouse, especially for brands aiming to connect with their gen-z audience. With features like live interactions and Q&A sessions, streaming has…
How Social Media Trends Are Influencing Product Development
Browsing through your social media and a certain product seems to appear everywhere? Like every single place you look? The answer is actually simpler than “your device is listening.” Visibility is often due to user generating content: brands target potential audiences and collaborate with influencers to ensure their products appear in your feed. Customers share…
The Power of Meme Marketing: Secrets to Going Viral
Memes may seem like just fleeting fun, but they’re much more—they’ve evolved into a powerful marketing tool that brands are leveraging to forge deeper, more personal connections with their customers. Every single person has fallen victim to a viral meme. We begrudgingly engage, consume, share with our friends. But over time, memes have become the…
How Emerging Social Platforms Are Shaking Up Traditional Advertising
Let’s just admit it, social media has magically integrated into our daily lifestyle—becoming essential. Just as we don’t forget our morning coffee, we rarely skip checking social media. Today, social media is no longer a communication platform, which we use for entertainment and fun. But now it has become a lifestyle habit —a space where…
How Digital Transformation Marketing is Shaping the Future
Marketers have long relied on the 5Ps—Product, Price, Place, Promotion, and People. Traditionally, the classic 5Ps were fixed static before marketers created any effective marketing strategy. But with the advancement in digital transformation marketing over the past decade, today’s marketing is more about flexibility, customization, and technology than strict frameworks. This new era has led…
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