Garima Sinha
Brand Marketing Strategy in Turbulent Times: Lessons from Global Brands
Let’s face it: Your brand marketing strategy didn’t sign up for international drama. But here we are. One day, it’s a trade war; the next, it’s a regional conflict. Your product launch in Europe now depends on supply routes in Southeast Asia. Welcome to the new marketing reality—where geopolitics isn’t background noise, it’s front and…
The FTC Meta Antitrust Case: Is the Social Media Giant Too Powerful?
It’s the kind of legal drama Silicon Valley dreads, and the FTC just turned up the heat. In what could be a historic move, the FTC Meta antitrust case is challenging the very foundation of Meta’s dominance in the social media world. The Federal Trade Commission isn’t just raising eyebrows; it’s raising a lawsuit that…
The Dark Side of Viral Challenges: When Social Media Trends Go Too Far in 2025
We have all witnessed a fitness trend, ridiculous dance, or quirky challenge go viral overnight. Viral challenges on social media can start off as harmless fun, bringing people together in unexpected ways. The problem is that not all of them remain humorous. Certain trends take a negative turn, encouraging people, particularly teenagers, to pursue likes…
Social Media as the New Search Engine: Why Gen Z is Googling Less and Scrolling More
Remember when “Just Google it” was the ultimate clapback in an argument? Well, times are changing. If you’re under 30, chances are your first instinct isn’t to open Google—it’s to open TikTok, Instagram, or even Reddit. Whether you’re hunting for a new dinner spot, the perfect outfit inspo, or a how-to tutorial, chances are you’re…
Redefining Sustainable Packaging in 2025: How Digital-First Brands are Prioritizing Values Over Visuals
It may sound weird, but it’s reality — today, consumers don’t easily fall for a pretty box anymore. What once dazzled shoppers on retail shelves, bold typography, flashy colors, and high-gloss finishes, now barely earns a second glance. We’re in the age of conscious consumption. For digital-first brands, packaging has gone from a marketing tool…
Growth Marketing 101: Why Testing and Tweaking Is the Key to Success
Ever wondered how some brands seem to go viral overnight while others burn through massive budgets without making a dent? The difference isn’t luck or timing—it’s strategy. And the game-changer here is something called growth marketing. Unlike traditional marketing, growth marketing isn’t about big splashes—it’s about smart moves. At its core lies a powerful, almost…
Redesigning for Retention: Why Mobile-First Design Is a CX Game-Changer in 2025
You had them—until your lack of mobile-first design lost them. The scroll stopped. The ad was clicked. They landed on your page, hovered over “Buy Now,” maybe even added something to the cart. And then poof, gone. No goodbye. Just a quiet exit. Why? Maybe your page took a few seconds too long. Maybe your…
How UX Design Is Building Trust Through Transparency and Data Ethics in 2025
Isn’t it true? You land on a website, a friendly chatbot pops up, and before you can even say “Hi,” it asks for your name, email, phone number, and location. Nope. You click away. Fast. That’s the thing with trust—it’s earned, not assumed. Users in today’s digital world are more astute, doubtful, and concerned about their…
The End of Static Storytelling: How Brands Are Building a New Era of Interactive Storytelling
You land on a campaign—not to watch, but to choose. Swipe left or right. Tap to explore. Speak to a character. Solve a riddle. Build your version of the story. Welcome to the era of interactive storytelling—where you don’t just see the story… you live it. It’s a full-blown plot twist in how brands connect…
Around-the-Clock Global Marketing: 7 Strategies to Manage Teams Across Time Zones
You wake up to 63 Slack messages—half in languages you don’t speak, all marked “urgent.” Your designer’s waiting for feedback, you missed overnight. Your strategist just spotted a trend in one market that’s already old news in another. If this sounds familiar, you’re living the reality of global marketing, where campaigns don’t sleep, and neither…
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