Garima Sinha
How YouTube’s Deepfake Detection Tool is Transforming Brand Safety
For advertisers and marketers, deepfake videos are an alarming concern —as brands invest a lot to maintain their brand image and a manipulative video like this can cause irreparable damage in minutes to them. The same goes for influencers and creators who might unknowingly find themselves featured in false endorsements or scandalous content. To combat…
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How Holiday Marketing Strategies Build Unbreakable Bonds
Hurrah….Holidays are here knocking on our doors, and so are the festive holiday marketing. But have you ever stopped for a moment and think why certain brand’s holiday marketing strategies connect with you on such a deeper level? Brands understand the real connection with consumers and focus on building bonds that go beyond the transaction.…
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FTC Crack Down on Influencers: What New Disclosure Rules Mean for Your Brand
Imagine you are scrolling through your favorite social media app, seeing a post that seems personal, relatable, and spontaneous—until you notice a tiny #ad at the end. Suddenly the magical moment loses its sparkle. If you think influencer marketing is harder to spot, you are not alone. The line between the sponsored and personal content…
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How Digital NFTs Are Changing the Game for Brands
NFTs might sound complex to you, but don’t worry, you’re not alone—many people are still trying to understand what digital NFTs mean and how they work. In simple terms, NFTs or Non-Fungible Tokens, are a special type of digital asset that is kept on a blockchain, which is a safe online system. You might think…
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Podcast Advertising: Where Connection Meets Conversion
Podcast advertising is in its golden era, loved by young listeners like Gen Z and Gen Alpha. From authentic to on-the-go content format—podcasts are breaking all records. This unique way of connecting and knowing in person makes podcasts one of the powerful marketing tools. Isn’t it interesting? Today, listeners aren’t just tuning in—they’re engaging, sharing,…
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Interactive Content Marketing: How Games are Winning Over Gen Z
Grabbing customer attention is too challenging nowadays. With endless options to just scroll through, brands are battling hard to get the attention of their potential customers—especially from Gen Z. This generation is called digital native—they are more into personalized experiences and relatable content. Highly impressed by the new era of marketing like quizzes and polls,…
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Meet Your Brand’s New Best Friend: Why Virtual Influencers Are the Future
Digitial world is shaking up in a most impressive way with the entry of virtual influencers. Yes, you heard it right—virtual influencers. But what’s the deal? Why are brands choosing pixel-perfect computer-generated characters over real-life personalities? And most importantly, why should marketers care about this? The answer lies in the endless possibilities offered by these…
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The Marketing Guide to Crafting Viral Campaigns on Social Media
Crafting viral campaigns on social media is like walking into a dark cave—thrilling to enter but challenging to predict. With the impact of social media, everyone wants to create content that brings a storm on the internet. But what exactly makes a campaign go viral on social media? From LOL memes to emotional stories, viral…
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How to Win Gen-Z in 2024 through Gamification Marketing
Ever wonder why Duolingo seems to be slaying contemporary marketing? Hint: it’s their commitment to gamification marketing. For this tech-savvy generation, traditional advertising is no longer impressive. They’re more interested in engaging, interactive and unique experiences that allow them to participate, compete, and have fun. Social media is full of overloaded information at every corner—making…
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AI in Digital Marketing: Tools and Tips for Smarter Campaigns
When people think of AI in digital marketing, they jump straight on chatbots and ChatGPT creating titles and headings. But let’s just admit it— applications of AI are so much more than customer service apps answering your queries. For today’s marketers AI is a powerful tool that has unlimited possibilities that go beyond answering basic…
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