Garima Sinha
How White Lotus Marketing Became HBO’s Strongest Campaign
Ah… The White Lotus, an addictive cocktail season full of drama, jaw-dropping cinematography, and satire that has mesmerized us. It asks a question: Who would we be on an expensive resort vacation like this? With its drama-filled vacations, stunning cinematography, and razor-sharp satire, HBO has created a series that keeps audiences hooked. But after…
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Super Bowl 2025 Ads: A Masterclass in Celebrities, AI, and Humor
The Super Bowl isn’t just about the game anymore—it’s an all-out marketing showdown. With every passing year, it’s like brands are in their own competition, trying to outdo each other with the most talked-about commercials. In 2025, they took it to the next level. This year’s Super Bowl 2025 ads not only entertained but also…
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Instagram Dislike Feature: Will It Fix the Comment Section or Create More Chaos?
Yes, you heard it right. The Instagram dislike feature is here… well, almost. Honestly, we have mixed thoughts about it. Instagram is testing a new “dislike” feature for comments—but not in the way you might expect. Hold on before imagining a red thumbs-down next to every post (relax, this isn’t YouTube 2010). If you’ve ever…
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No More Fake Nice: Why Compassionate Marketing Wins in 2025
Let’s face it — consumers are fed up with brands pretending to care about emotional connection. You must have noticed when brands change their logo into pride flags for a month to support LGBTQ+ rights, the suddenly “sustainable” packaging with no real eco-friendly changes, the social justice statements that don’t align with their actions and…
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Reality Check: Press Release Hype vs. Honest Storytelling
Press releases have long been the ultimate hype machine, especially before any product launch or event. Everything is counted as a “game-changing”, “revolutionary” or “first-of-its-kind”—the kind of claims to make you raise an eyebrow. In a world where every launch is pitched as ‘the next big thing,’ startups and big brands alike are racing to…
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Employee Generated Content: The New Authenticity Trend in Marketing
Before diving into the details of employee generated content, quick question —When did you last trust a brand’s polished advertising campaign over a candid behind-the-scenes post from one of their employees? If you’re at a loss, you are not alone! Humans, not logos, are trusted these days. That’s exactly why employee-generated content (EGC) rules the…
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Emotional Data Analytics: Balancing Customer Insights with Privacy Concerns
Designing ads and campaigns has evolved. Now, brands are striving to establish deeper connections with their audiences. Emotional intelligence (EI) is emerging as a powerful tool in the marketing industry to achieve this goal. It can recognize, understand, and manage emotions, and this superpower of EI is acting like a catalyst in reshaping customer experience. …
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Emotional AI: Can Machines Really Understand Your Feelings?
Over the years, we have all witnessed artificial intelligence (AI) advance at a lightning speed. But now, it’s not just generating art and predicting shopping behaviors—it’s getting ’emotional’! Welcome to the world of emotional AI: Machines that claim to recognize and respond to your emotions. From chatbots that offer mental health support to AI-powered cars…
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Designing Digital Onboarding That Inspires in 2025
Most of the onboarding process focuses on checklist driven first-day experience that includes— setting up credentials, granting software access, creating email accounts, setting passwords and reviewing HR policies. While these tasks are essential, they don’t really inspire. From the initial login, employees look for a sense of purpose, belonging and momentum. Digital onboarding acts as…
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How Digital Employee Onboarding is Transforming First Days
Starting a new job used to mean traditional onboarding, which meant spending hours in a conference room, drowning in paperwork, manually filling out forms, waiting for IT to set up accounts, and struggling to remember the names of all the new faces. Is it still 2000? No. Times have changed. Automation has taken control of digital…
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