Garima Sinha
Redesigning for Retention: Why Mobile-First Design Is a CX Game-Changer in 2025
You had them—until your lack of mobile-first design lost them. The scroll stopped. The ad was clicked. They landed on your page, hovered over “Buy Now,” maybe even added something to the cart. And then poof, gone. No goodbye. Just a quiet exit. Why? Maybe your page took a few seconds too long. Maybe your…
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How UX Design Is Building Trust Through Transparency and Data Ethics in 2025
Isn’t it true? You land on a website, a friendly chatbot pops up, and before you can even say “Hi,” it asks for your name, email, phone number, and location. Nope. You click away. Fast. That’s the thing with trust—it’s earned, not assumed. Users in today’s digital world are more astute, doubtful, and concerned about their…
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The End of Static Storytelling: How Brands Are Building a New Era of Interactive Storytelling
You land on a campaign—not to watch, but to choose. Swipe left or right. Tap to explore. Speak to a character. Solve a riddle. Build your version of the story. Welcome to the era of interactive storytelling—where you don’t just see the story… you live it. It’s a full-blown plot twist in how brands connect…
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Around-the-Clock Global Marketing: 7 Strategies to Manage Teams Across Time Zones
You wake up to 63 Slack messages—half in languages you don’t speak, all marked “urgent.” Your designer’s waiting for feedback, you missed overnight. Your strategist just spotted a trend in one market that’s already old news in another. If this sounds familiar, you’re living the reality of global marketing, where campaigns don’t sleep, and neither…
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CMOs as Connectors: Why the New Marketing Leader is Half Marketing Genius, Half Tech Pro in 2025
Back in the day, the CMO (Chief Marketing Officer) was known for having the sharpest pitch, the most impressive agency contacts, and an instinct so spot on that it could predict the next big trend before it hit the charts. But in 2025, ‘CMOs as connectors’ is the new reality, where the position transforms into…
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Marketing Engineer: The Tech-Savvy Hero Marketers Didn’t Know They Needed
Yes, it’s undeniable — earlier campaign marketing was all about catchy slogans, big-budget TV ads, and a creative director pacing the room, “Let’s make this campaign a hit.” At that time, creativity was the king, and marketing was more than science. But fast-forward to today’s data-fueled digital world, a new kind of maestro is taking…
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The Domino Effect: How Tariffs Are Disrupting Global Advertising Spend in 2025
We don’t typically think of advertising agencies or marketing budgets when we hear the word “tariffs. Instead, we think of trade negotiations, shipping containers, or global politics—no advertising spend. But behind closed doors, that’s exactly where tariffs are quietly making their impact on how brands are spending on advertising . Tariffs are essentially taxes on…
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Live Sports Advertising in 2025: The Triple Win Playbook
The whistle blows, the crowd roars, and the real action kicks off —not just for the athletes on the field but also for advertisers. In 2025, Live Sports Advertising has turned into one of the biggest power plays in the marketing world. Businesses, broadcasters, and audiences are all on the same playing field as real-time…
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Are Influencer Marketing Agencies Shaking Up Traditional Ad Agencies?
A decade ago, if a brand wanted to break the internet, they’d call their agency, schedule a pitch meeting, book studio time, and launch a campaign months later. Fast forward to 2025, and a 22-year-old content creator with a ring light and a killer “GRWM” (Get Ready with Me) reel might just outperform that same…
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Cracking Social Media Algorithms: Jessica M on What Really Drives Engagement Today
Beyond the algorithm: We sat down with Jessica M, Marketing Consultant at Gapblue Software Labs and all-round content pro, to unpack what’s really going on behind your social media feed in 2025. Turns out, social media algorithms aren’t calling all the shots anymore. From the rise of creator-first content to the shift toward authentic engagement…
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