Garima Sinha

Viral Memes

Viral Memes Aren’t Just for Laughs Anymore— They’re Building Empires

By Garima Sinha / October 8, 2025

If the internet is a stage, memes are the punchlines that built empires. What started as inside jokes on Tumblr or Reddit now drives brand identity, creator influence, and billion-dollar business strategies.   In the creator economy, memes are more than fleeting cultural artifacts — they’re currency. For a new generation of creator-led brands, they are…

creator middle class

The New Middle Class of Creators: Not Viral, Not Small, but Profitable 

By Garima Sinha / October 7, 2025

When people consider “creators,” they often think of extremes: either mega-influencers raking in millions of sponsorships, or hopeful aspirants publishing videos into the void.   There is a new class of creators: the middle class. This new cadre of creators is quietly shifting the industry between two extremes.   These are not the 20 million TikTok…

Digital ad spend growth

Digital Ad Spend Growth: How Agencies Can Survive and Thrive in the Boom

By Garima Sinha / October 1, 2025

For years, global spending on digital advertising has been increasing by double-digit percentages, and the trend appears set to continue. In 2024, digital channels surpassed all traditional media combined in terms of advertising spend, and by 2025, the bulk of global ad spending will be allocated to just a few companies: Google, Meta, Amazon, TikTok,…

holiday marketing campaigns

Powerful Holiday Marketing Campaigns to Win Hearts & Loyalty

By Garima Sinha / September 29, 2025

For many years, the holidays were predictable: a surge in shopping in late November, a climax on Christmas, and a fade in January. But in 2025, this rhythm is gone. Shopping does not erupt on Black Friday and die by New Year’s. It extends over weeks, and it becomes a series of micro-moments, each uniquely…

Inclusive Marketing

Inclusive Advertising Metrics: Are Your Campaigns Truly Seen?

By Garima Sinha / September 27, 2025

When was the last time you scrolled through Instagram, binged-watched a show on Netflix or skimmed through YouTube? How many of the ads really grabbed your attention? More importantly, how many ads invoked a feeling of relevance? I tend to think that many more-than-we-realize simply went right by. Not because the ad wasn’t entertaining or…

Advertising Management Tools

Advertising Management Tools 2025: Real Results vs. AI Hype

By Garima Sinha / September 24, 2025

The struggle for attention has never been louder—but in 2025. The smartest advertisers do not turn up the volume; instead, they turn the signal on. A new group of advertising management tools helps embed ads in feeds and streams, anticipating what you want before you want it. Not every promise is kept. Some platforms masquerade…

Socal media challenge

AI Just Changed Social Media Challenges Forever—Here’s How 

By Garima Sinha / September 23, 2025

Social media challenges have long relied on the enthusiasm of creators and the encouragement of algorithms—which makes AI emergence even more exciting. Rather than merely being tools that enhance trends. AI is actively shaping the trends, that is, creating viral moments from scratch and recontextualizing what a “trend” means. By 2025, everyday users are not…

Cannes Lions 2025

Cannes Lions 2025 and the New Era of Advertising Risk

By Garima Sinha / September 18, 2025

Can you recall the last ad that you found interesting enough to stop scrolling, laugh out loud, or send the link to a friend? You will likely realize it was not the ad with the safe, predictable approach that grabbed your attention, but the bold ad. Maybe it was even a little risky. At Cannes…

FAST channels

FAST Channels Are Booming—But Is the Attention Span There?

By Garima Sinha / September 15, 2025

With subscription fatigue, viewers anticipated that the streaming wars would come to an end. Instead, they have taken a new direction, and that model has become ad-supported. Free Ad-Supported TV (FAST) channels are experiencing a boom in viewership and engagement from brands. Roku, Samsung TV Plus, and Amazon’s Freevee are all buying into the boom,…

TikTok Marketing

TikTok Marketing: Why This Is the New Prime Time for Brands 

By Garima Sinha / September 15, 2025

Prime time once meant families huddled around the TV at 8 p.m., waiting for cliffhangers, jingles, and big-budget ads. It was more than entertainment—it was a cultural ritual, sparking playground jokes and watercooler chatter. Today, that same cultural gravity has shifted to TikTok. It was once the squishable destination of attention for brands, who embraced…

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