Garima Sinha
Cracking Social Media Algorithms: Jessica M on What Really Drives Engagement Today
Beyond the algorithm: We sat down with Jessica M, Marketing Consultant at Gapblue Software Labs and all-round content pro, to unpack what’s really going on behind your social media feed in 2025. Turns out, social media algorithms aren’t calling all the shots anymore. From the rise of creator-first content to the shift toward authentic engagement…
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Your Next Buyer Isn’t Human: How AI-Driven Behavior is Changing Marketing in 2025
Wait, Who’s Shopping Now—An AI? Is it for real? You log into your favorite shopping app to reorder dog food. Before you can even tap, the item’s already in your cart, shipping on the way. Smooth, right? But here’s the twist: it wasn’t you who added it. Magic—no, it’s your AI assistant. Your AI-driven behavior…
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In Conversation: Aparajita Vidyarthi on Rethinking the Customer Journey in a Swipe-First World
Swipe-first, scroll-free, story-led: In this conversation, Aparajita Vidyarthi unpacks how short-form content is transforming the customer journey. As traditional funnels flatten into loops, she explains why journey mapping in 2025 must focus on micro-moments, brand authenticity, and algorithm-ready storytelling. Scrolling is out. Swiping is in. We’re officially entering into the no-scroll era—a space where audience…
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From Passive to Participatory: Why Immersive Brand Activations Matter
Billboards and predictable product placements are now boring. The future of brand love — it’s immersive, emotional, and unforgettable. We live in the age of attention scarcity. Consumers scroll, skip, and swipe their way through ads like it’s second nature. In today’s noisy digital world, immersive brand activations cut through the noise by making people…
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AI Knows You Better Than You Think: The 2025 Guide to Brand Awareness and Loyalty
Have you ever felt like a brand knows you a little too well? Like, when your phone lights up at 2 AM with an ad for that neon green water bottle you almost bought — but didn’t? Or when your Monday morning Spotify playlist cues up exactly the song you needed? You never checked out.…
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Dark Funnel Marketing: The Invisible Hand Behind Every Click
It always happens, doesn’t it? You are chatting with a friend on WhatsApp when a friend casually drops a link to a new skincare brand they have been loving. Later, you spot someone raving about the same brand on Instagram Stories. You add their bestseller to your cart without seeing it after a week. That’s…
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Can Digital Ads Go Green Without Sacrificing Reach?
Remember the day of blind scrolling? Ad pop-ups, blinking banners, and auto-played videos—we used to click them without giving them a second thought. Digital ads flooded our screens, but no one paused to ask: What’s the environmental cost of a single click? Fast forward to now, things has changed. Today’s digital consumer is sharper, greener…
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Circular Economy Meets Creative Strategy: Reinventing Sustainable Advertising
First came #SponCon (Sponsored Content). Then de-influencing took over. Now there’s a new wave currently sweeping around our feeds, which is more concerned with sustainability than flashy new purchases. By supporting the circular economy rather than encouraging excessive consumption, influencers are rewriting the rules of traditional advertising. This is the new age of circular economy…
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How Digital Eco-Receipts and Green UX can Transform Post-Purchase Touchpoints into Climate Wins
Is that crumpled paper really worth it? You just bought a cold coffee, or maybe a smoothie, and the cashier hands you a long, curling paper receipt. After receiving it, you hardly read it, you just stuff it in your bag, and it ends up in a drawer, or six months later, it may end…
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Swipe, Scroll, Sell: 10 Bold Marketing Questions Shaping Brand Strategy in 2025
You’re knee-deep in campaign data, planning your next campaign, staring at your CTR like it’s a crystal ball, hoping it reveals the secret to your next big win. Then—boom! A random creator drops a 10-second video with no ad spend, no strategy doc, and somehow… it blows up. How??? Welcome to marketing in 2025—where attention…
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