Ad Pulse
Ad Pulse is the collective voice of modern marketing—cutting through saturated strategies with sharp insights, bold perspectives, and human-first reporting. We decode the latest trends in advertising, digital culture, and brand innovation to inform and inspire the marketing community.
Cross-Generation Marketing: Why AI Can’t Sell Everything to Everyone
Cross-generation marketing is a ‘must’ in marketing departments. With AI now a major priority, many brands claim, ‘AI can personalize itself to handle everyone’s needs.’ This belief oversimplifies the challenges. Sundar Pichai put it bluntly this year: “The future of AI is not about replacing humans; it’s about augmenting human capabilities.” — Sundar Pichai, 2025 …
Stop the Shortcut: How to Avoid Google Parasite SEO Rules Penalties
Imagine you kick off a bold content marketing campaign, ride the wave of a brand new keyword, and publish it on a high authority domain that you don’t own, and almost immediately you go viral, only to be met with the downside of it all—your traffic becomes non-existent, your search visibility is gone, all you…
Kodak’s Comeback in the Market is the Result of Nostalgia Love
The rise and fall of brands are regular occurrences, but Kodak’s comeback has become one of the most fascinating case studies for marketing professionals. Why? Because not every brand has become a classic and iconic one. For much of the 20th century, Kodak didn’t just sell cameras or films; it sold memories. The brand was so deeply stitched…
WPP + Google Walk Into a Bar… and Change Marketing Forever
Amidst AI rapidly rewriting marketing norms, the WPP Google partnership has become one of the biggest shifts of the year. This announcement is a commitment of $400 million over five years, and this transaction is not strictly a tech upgrade. It illustrates how creativity, data, and intelligence would now come together to drive the next chapter in…
AI Marketing ROI: The Cross-Gen Hack Every Marketer Swears By
The ROI equation is changing—And AI is solving for everyone. Those days have faded with time, when marketing was only about getting clicks. Now it’s about proving the value of AI marketing ROI over every platform and audience. All generations engage with brands differently today. Gen Z scrolls for stories, Millennials buy experiences, Gen X trust data, and Boomers demand consistency. Each generation…
Burger King New Ad Has Written ‘Misleading’ All Over it
Burger King’s new ad, ‘It’s Only Natural,’ has raised a plethora of concerns and doubts about it. The ad feels raw, unfiltered, and strangely persuasive, featuring babies, real reactions, and refreshingly non-model-esque faces. It’s got that “authentic chaos” vibe that marketers love to romanticize. But authenticity comes with fine print. The campaign, now running in…
Welcome to Agentic Marketing & The Era of Self-Driving Campaigns
Marketing has officially entered the era of self-driving. Where autonomous cars don’t wait for drivers to steer, agentic AI doesn’t wait for marketers to click, approve, schedule, or analyze. It thinks, acts, and adapts seamlessly. These AI agents don’t just facilitate campaigns—they run them from start to finish. From writing ad copy to optimizing budgets…
Top 5 Neuromarketing Campaigns that Say, “Stimulation is Paramount”
An ad that makes your mouth water, an audio beat that creates brand imagery, a PSA that tugs at your heartstrings and prompts you to take action—yes, we are discussing neuromarketing campaigns here. They say, “the heart has its reasons which reason knows nothing of,” and we couldn’t agree more. In today’s world, stimulation matters more, attention span has more value…
How Ethical Marketing Draws the Line Between Influence and Manipulation
We live in an age of attention economy, where brands no longer shout—they whisper; they hint, they nudge. They use subconscious marketing, ethical marketing, and brain-based strategies to keep messages rooted in mind without the customer consciously realizing it. This subtle power is like a double-edged sword — when used ethically, it helps, informs, and…
Why You Click ‘Buy Now’: How Colors, Sounds and UX Influence Buying Decision
Have you ever clicked ‘Buy Now’ and wondered — wait, when did I actually decide to buy this? You didn’t just make a decision. You were led to make it, color by color, click by click, sound by sound. Brands are no longer just selling products; they are also creating experiences. They are designing emotions,…