Trust, a Defacto Trump Card in Airbnb Experiences to Captivate Digital Users

Airbnb is widely recognized for its homestays and host-led hospitality. Now, with the launch of Airbnb Experiences, Services, and Connection, the platform is going beyond what it once was. It’s becoming more than just an Airbnb. 

Capturing the attention of digital consumers and getting them to invest their time and money is no easy feat. However, Airbnb, being a household name across America and in much of the world, holds an edge. With over 2 billion users, the company has steadily climbed the market ladder with speed and resilience.  In essence, Airbnb is evolving into an ‘everything’ app. Whether you’re new to the platform or a loyal user, it’s now about more than just booking a stay.

But here’s the real dilemma. Why would I, as a user, explore these new offerings from Airbnb? The answer circles back to one powerful concept: trust. 

The revels of the 2025 summer release: do more than stay with Airbnb 

Brian Chesky, Airbnb’s co-founder, sparked this evolution with a simple idea: offer more without losing the brand’s original essence. His vision didn’t abandon what made Airbnb popular; instead, it built on it by creating a richer, more complete user experience. 

On May 13th this year, Brian Chesky unveiled Airbnb Services and Airbnb Experiences through an all-new, reimagined app. Since 2008, Airbnb (Air Bed and Breakfast) has been known for offering homes and guesthouses worldwide. 

Chesky began by reflecting on the company’s early days. “We designed a way that you could book a home as easily as you could book a hotel. We built a website. And no one used it. But eventually, Airbnb took off. It became one of the most successful companies of the decade.” 

Then came 2020. The pandemic wiped out 80 percent of Airbnb’s business, and many speculated it could be the end. But that wasn’t the case. 

“Two billion guests later, we’ve changed how people travel,” Chesky beamed.

“Airbnb is now a noun and a verb used worldwide. And people think of it as a place to stay.” 

Then he asked the question that set the tone for this release:

“But what if you could Airbnb more than a place to stay?” 

Changing the way people Airbnb 

Chesky’s goal is clear. Reshape how people use Airbnb without losing what made it special in the first place. Reinvention is expected, but the soul of the brand must stay intact. That’s where the new Airbnb comes in. 

Now, the platform offers homes, experiences, and services in one place. Users can book a cozy apartment in Barcelona, hire a Parisian chef to prepare dinner at their rental and connect with local experts to uncover hidden gems in the city. 

And it’s not just chefs. There are 10 listed services including salon appointments, makeup artists, massage therapy, fitness training, and professional photography—all bookable through Airbnb. 

One question kept playing as I listened to Brian Chesky speak through my screen. What makes Airbnb different here? After all, I can find locals, services, and things to do with a quick Google search. 

So, what exactly is Airbnb serving? 

Trust is a priority in AirBnB experiences and services  

Chesky said plainly during the 2025 Summer Release: “Airbnb Services are vetted for quality.” And that sentence isn’t just reassurance. It signals to digital users who are increasingly cautious in a hyper-saturated service economy. 

Today’s digital consumer journey isn’t linear. Users bounce between apps, search engines, reviews, and influencer opinions before deciding, especially regarding experiences in unfamiliar places.  

When you’re in a new city or country, you’re not just booking an activity but buying into a moment, a memory, or even a sense of safety. And often, the most significant pain point is the unknown. Can I trust this person? Will the service match the photos? Am I being overcharged? 

Airbnb leans into its most significant advantage 

Over the years, Airbnb has quietly built one of the most recognized trust ecosystems in the travel space.  

People already entrust the brand with where they sleep, often inside strangers’ homes. Extending that trust to those who give them a massage, cook their meals, or show them around doesn’t feel like a leap. It feels like an upgrade. 

With the launch of new Airbnb Experiences, the new Airbnb app has turned that trust into action. By offering services and experiences directly on the platform, each one vetted, rated, and framed within the Airbnb environment; users aren’t left navigating random websites, decoding shady reviews, or worrying about scams. It’s one less app, one less comparison, one less unknown. 

Want a personal trainer in Lisbon? A certified makeup artist in Tokyo? A local photographer in Marrakech? Airbnb Services allows you to find and book these with the same ease and confidence you’d book a cabin in the Catskills.  

It simplifies the digital journey from I want to do this to I’ve booked it—all without leaving the app. 

Convenience isn’t just good UX. It plays directly into shifting consumer expectations. Users today expect platforms to do more. The rise of the “everything app” reflects how people now prefer integrated, trusted ecosystems over fragmented browsing. 

Airbnb isn’t just serving bookings. It serves peace of mind, is backed by 2 billion guests, and is a brand that’s proven itself in the most personal category of all: home. 

In a world where consumers don’t just want things to work—they want them to feel right—Airbnb’s trump card is clear. It’s trust, and they’re finally using it to unlock more than just places to stay. 

Cut to the chase  

Airbnb Experiences and Services have become new add-ons to the company’s website and app, alongside stay options. The relaunch of Airbnb has sparked the proper conversation: has the ‘everything app’ become a necessity for digital users?