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Tracking what moves the needle

AI buyers don’t care about hype — they care about proof. This module shows what actually drives decisions: real ROI, smart pilots, strong intent signals, and responsible tech.

What does the AI buyer want?

The AI Buyer Files: What does the AI buyer want?

AI buyers aren’t just chasing cool tech—they’re chasing results. In our AI...
Test First, Buy Later

Test First, Buy Later: Why Use Cases Beat Product Demos

Today’s B2B buyer isn’t looking to be wowed by a high-polish demo...
AI Buyer Report

Join the AI conversation: everything you need to know.

The buzz around AI isn’t just loud—it’s constant. From boardrooms to Reddit...
AI Buyer Has One Rule

The AI Buyer Has One Rule: Prove It Pays Off

In today’s AI-saturated B2B landscape, hype doesn’t move deals—evidence does. And the...
boomer buyers

Boomerang Effect: What Keeps Boomers Coming Back

If we start segmenting B2B buyers, the boomers are one of the...
New AI Buyer Demands

Data, Compliance, Ethics: Why the New Buyer Demands More Than Features? 

There was a time when buying AI was all about the features....
AI revolution

AI revolution: why marketers must lead the transformation charge

The buzz around AI is deafening. Every conference, every boardroom, every article...
How AI Buyers Start

Personal Use, Professional Buy: How AI Buyers Start with Individual Adoption

At my first desk job, I was handed a grueling task: create...