Advice
8 Marketing Theories You Should Know in 2025
If you’re in marketing, the term “funnel” has probably been thrown at you more times than you care to count. It’s part of a big (sometimes over-complicated) marketing theory. And guess what? It’s surprisingly practical despite sounding like something cooked up in a stuffy MBA lecture. Marketers love dropping marketing theories like they’re the ultimate…
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CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025
Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV screen while watching your favorite show. Sounds futuristic, right? However, this could become a reality with the rise of CTV advertising and shoppable ads. Connected TV (CTV) has emerged as a powerhouse, following Linear TV…
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Choose Better Socials For Your Digital Presence in 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…
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Global Ad Spend Forecast Hints at the Growth of Retail Media and CTV
As 2025 unfolds, it’s clear that this year will take a different trajectory than the action-packed 2024, marked by the Olympics, Paralympics, elections, and other major events. The impact will be visible on global ad spend. While key events and milestones drove significant spikes in media spending for the year 2024, 2025 promises steady progress…
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Unreality and Unsung Experiences Shape Creative Trends of AI in 2025
The new year asks for new strategies because we, humans, must keep up with every little minute detail happening in the world. AI in 2025 is set to blur the lines between real and unreal spaces, according to Adobe’s Creative Trends 2025 report. It’s a time when consumers want to interact with creatives that go…
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Is Market Saturation Holding You Back? 4 Ways to Break Free
A few days ago, I was on a grand mission to buy a new smartphone. I ventured into the digital jungle, scrolling through endless options. That is until one brand’s website grabbed my attention. Its sleek design, crisp presentation, and everything I needed to know about the product were neatly laid out. Decision made. In…
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The Shocking Ethics of Political Advertising: Lessons from Trump’s Anti-Trans Ad Campaign
Ethics often take a backseat in the high stake’s world of political advertising, where emotional appeals and persuasive tactics are paramount. Donald Trump’s recent anti-transgender advertisement campaigns offer a striking example of the tightrope political advertising campaigns walk—seeking to energize their base while risking backlash and alienation from the broader public. Let’s dive deep into…
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In Tough Economic Times, Turn to Smart Spend Advertising
For a brand, economic difficulties might feel like a storm cloud that brings both opportunity and pressure. However, equipped marketers are savvy enough to manage this storm with smart tactics. These changing winds are nothing new to the advertising industry today—budgets are more constrained, customer behavior is more erratic, and every dollar spent is scrutinized. …
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Trump Administration 2.0 May Prove to be Bittersweet for Brands and Advertising
Have you noticed how certain ads from macro and micro brands stir up societal controversy? Yes, we’re talking about angry comments, downvotes, and boycott calls flooding the Internet. I’ve seen countless examples, and we must carefully observe the trajectory once the Trump administration takes office in the White House. Pride Month was devoid of color,…
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AI Leads B2B Marketing, but 3 in 4 Marketers Lack Key B2B Skills involved AI
To crack the code on the B2B marketing landscape, LinkedIn teamed up with Ipsos to survey the big brains across eight countries. Spoiler alert: the results are as fascinating as they are alarming. The report paints a rosy picture for the future of B2B marketing—but dig deeper, and you’ll find that while 1,000 B2B brands…
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