Advice
Crafting an Employer Branding Strategy Through Digital Onboarding
There was a time when in-office work was the only option. But the pandemic shattered the rigid 9-to-5 model, ushering in the era of hybrid and remote work. Fast-forward to 2025, and employer branding strategy is incomplete without a solid commitment to a flexible work culture. One of the biggest transformations is onboarding. In today’s…
5 Marketing Pitfalls to Avoid in 2025
The celebration of 2025—or, as we call it, the New Year—has passed, and we’re now in the second month of what is shaping up to be a crucial year for marketers and brands. Why crucial? Because every day, tech is brewing something fascinating, and marketers are utterly bewitched. Have you heard about Google’s AI ad…
AI for SEO in 2025 Will Unleash a New Era of Search
Content marketing has always been a long game—starting with research, finding the right keywords, and playing the SEO waiting game. But in 2025, AI for SEO isn’t just a tool—it’s a ‘box of chocolates’ for content and SEO marketers. Keyword Stuffing, indexing, and optimizing content have continued since the birth of the SEO word have…
In Conversation: Is the Ad Industry Overlooking Older People?
The Changing Face of Brand Comms: In an era where algorithms dictate visibility, consumers drive content, and crises unfold in real-time, brand communication is evolving. This edition dives into the shifting landscape of PR, search, and user trends while unpacking how brands can stay ahead. The debate over whether brands should associate with older generations…
Print Media is Making a Comeback with Digital in 2025
When scarcity arises, value follows. The rarest things often become the most treasured. In a world dominated by smartphones, AI chatbots, and Web 3.0, print media may have become the same treasured entity. As it might seem like a relic of the past—a nostalgic nod to simpler times. But hold on; the narrative isn’t that…
Attention: Your LinkedIn Ad Strategy Should Focus on B2C in 2025
LinkedIn has carved out a special place in professionals’ hearts (and devices) everywhere. From updating job milestones to announcing company revenues, the platform has evolved into a prime destination for ad placements. Yet, there’s a lingering misconception that LinkedIn Ad Strategy only benefits business-to-business (B2B) brands. It’s time to challenge that notion. LinkedIn isn’t just…
Buckle up for these B2B Marketing Trends Dominating 2025
B2B marketers strategize over the perfect “call to action,” craft mind-blowing campaigns, and keep B2B accounts engaged, particularly regarding their partnerships. Why? The lifeblood of it all: accounts and people. Yes, B2B might sound buttoned-up and by-the-numbers, but scratch beneath the surface, and you’ll find creativity, connection, and high-stakes challenges that make it exhilarating. Welcome…
8 Marketing Theories You Should Know in 2025
If you’re in marketing, the term “funnel” has probably been thrown at you more times than you care to count. It’s part of a big (sometimes over-complicated) marketing theory. And guess what? It’s surprisingly practical despite sounding like something cooked up in a stuffy MBA lecture. Marketers love dropping marketing theories like they’re the ultimate…
CTV Advertising Can Go Bigger and Better with Shoppable Ads in 2025
Imagine being able to buy Gustavo Fring’s Los Pollos Hermanos chicken by scanning a QR code straight from your TV screen while watching your favorite show. Sounds futuristic, right? However, this could become a reality with the rise of CTV advertising and shoppable ads. Connected TV (CTV) has emerged as a powerhouse, following Linear TV…
Choose Better Socials For Your Digital Presence in 2025
Legacy social media platforms such as Facebook, Instagram, X (formerly Twitter), and YouTube remain strong competitors for brands and marketers looking to enhance or establish their digital presence among audiences. Meanwhile, new ad-supported platforms have been gaining traction over the past few years. Small, mid, and large businesses are rolling up their sleeves to explore…
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