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Tracking what moves the needle

AI buyers don’t care about hype — they care about proof. This module shows what actually drives decisions: real ROI, smart pilots, strong intent signals, and responsible tech.

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The AI Buyer Files: What does the AI buyer want?

By Digitalzone July 10, 2025
AI buyers aren’t just chasing cool tech—they’re chasing results. In our AI...
B2B
Test First, Buy Later

Test First, Buy Later: Why Use Cases Beat Product Demos 

By Swapnil Mishra July 10, 2025
Today’s B2B buyer isn’t looking to be wowed by a high-polish demo...
B2B , Tools
AI Buyer Report Vol 2 - Blog - Feature image

Join the AI conversation: everything you need to know.

By Digitalzone July 10, 2025
The buzz around AI isn’t just loud—it’s constant. From boardrooms to Reddit...
B2B
The AI Buyer Has One Rule

The AI Buyer Has One Rule: Prove It Pays Off 

By Garima Sinha July 10, 2025
In today’s AI-saturated B2B landscape, hype doesn’t move deals—evidence does. And the...
B2B , Industry Insights
Boomers - Blog

Boomerang Effect: What Keeps Boomers Coming Back

By Digitalzone July 10, 2025
If we start segmenting B2B buyers, the boomers are one of the...
Customer Experience
Data, Compliance, Ethics

Data, Compliance, Ethics: Why the New Buyer Demands More Than Features? 

By Meera Nair July 10, 2025
There was a time when buying AI was all about the features....
DEI and Ethics
blog b2b london keynote recap

AI revolution: why marketers must lead the transformation charge

By Digitalzone July 10, 2025
The buzz around AI is deafening. Every conference, every boardroom, every article...
B2B
Personal Use, Professional Buy

Personal Use, Professional Buy: How AI Buyers Start with Individual Adoption 

By Ruchi Roy July 10, 2025
At my first desk job, I was handed a grueling task: create...
B2B , Industry Insights