20_ADPUS_FEB_ How Gen Z is Using AI to Create Better Videos in Less Time

The Future of Video Creation: How GenAI Video Tools Will Shape 2025

Undoubtedly, you have witnessed the savageness of today’s fast-paced video creativity. You must have—if you’ve have ever spent a minute scrolling through Instagram reels, YouTube clips, or TikTok. The best, most visually appealing, and popular videos aren’t just the result of hours of editing—they’re now easier to create than ever. They’re revolutionizing the game with their GenAI video tools.  
 
Without the need for any expensive equipment or specialized editing skills, creators across different industries are leveraging AI for generating high-quality content, automated video enhancements and AI generated subtitles. This new era of video producing and creating video is making content creators more skilled, whether you are an influencer, a marketer or a business owner looking to engage audiences more effectively. Let’s take a closure look, how creators are leveraging AI tools to work smarter, not harder 

AI powered video editing — more freedom and less hassle

How can we forget the most tedious process of traditional video editing which requires a lot of time for manual cutting, color correction, and effects layering. Now, Gen AI video tools like Runway, Descript, and Adobe Premiere Pro’s AI features allow creators to edit videos in minutes. Runway AI removes distractions and adds cinematic effects effortlessly, while Descript turns spoken words into text for easy editing. Adobe Sensei AI automates color grading and scene selection, saving vloggers hours of work.  
 
These tools offer efficiency without compromising quality for individuals who require fast, high-quality content. Social media creators like TikTokers rely on CapCut for auto-generated captions, and marketers leverage Canva’s AI Magic Design for quick, engaging thumbnails. Even long-form content gets an AI boost—Pictory and Opus Clip transform lengthy videos into short, shareable clips. With AI handling the tedious tasks, creators can focus on storytelling and audience growth.  

You can unleash your creativity with AI scripting

 It is often difficult for writers to come up with ideas and screenplays for videos. However, AI tools like Jasper, Synthesia, and ChatGPT are helping them effortlessly with innovative ideas and content just to go on. ChatGPT generates scripts and captions instantly, Jasper fine-tunes marketing messages, and Synthesia creates AI-powered avatars for those who prefer to stay off-camera.  
 
These tools help creators overcome writer’s block, by assisting authors and making storytelling easier than ever. Creators and brands can generate explainer scripts in just a few seconds, while a startup can create polished videos without hiring actors. AI makes content creation more entertaining by automating scripting and video creation. 

AI Voiceovers & Lip-Syncing —No more awkward audio edits

The days of boring and robotic AI voices are over, thanks to developments in AI-generated voiceovers. Tools like ElevenLabs and Murf AI offer realistic, human-like speech that syncs effortlessly with videos. ElevenLabs AI can clone voices or generate natural-sounding narration in multiple languages, while Murf AI provides studio-quality voiceovers with emotional nuance.  
 
TikTok’s AI voice effects even allow creators to change their voice in real time, making content more engaging. For those who aren’t comfortable recording their own voice, these tools make professional-quality voiceovers accessible. Meanwhile, YouTubers can now dub their content into multiple languages, expanding their reach without hiring voice actors.  

AI-Powered Captions & Subtitles

Not only are captions useful, but they are also necessary. Studies show that 85% of Facebook videos are viewed without sound, making captions essential for engagement. Thankfully, AI-powered tools like Submagic, Veed.io, and CapCut are revolutionizing captioning for multimedia creators. 
 
CapCut automatically generates captions that perfectly sync with speech, while Veed.io translates videos into multiple languages in real time. Submagic enhances viewer engagement by adding dynamic captions with eye-catching effects. These AI-driven solutions not only make videos more accessible but also enable marketers to reach a global audience more effectively, ensuring content is inclusive and engaging for all

AI-generated thumbnails & titles boosting click-through rates

The first thing people see before they even hit “play” is a thumbnail and title. AI tools like Canva’s Magic Design, VidIQ, and TubeBuddy analyze audience preferences to create high-performing thumbnails and video titles.  
 
Canva’s AI Magic Design suggests engaging thumbnails based on trends, while VidIQ helps optimize titles and descriptions for YouTube SEO. TubeBuddy provides keyword analysis to boost discoverability, helping creators craft click-worthy visuals and headlines that maximize engagement. For a marketer trying to break into trending topics, these AI-powered insights can be the difference between a viral hit and a missed opportunity.  

Why make one video when you can turn it into five? AI-powered tools like Pictory, Opus Clip, and Munch allow creators to repurpose long-form content into multiple short clips.  
Pictory converts blog posts into engaging videos, while Opus Clip identifies the most engaging parts of a long video and turns them into short-form clips.  

Munch repurposes podcast episodes into social media-friendly video snippets. For busy professionals, this means one recording session can fuel an entire week’s worth of content, maximizing impact with minimal effort.  

Ai is the new collaborator onboard for creators  

Creators of all backgrounds—marketers, influencers, educators, and business owners—aren’t afraid to embrace AI as a creative tool rather than a replacement for human creativity. With Gen AI video tools, they’re producing content that’s smarter, faster, and more engaging—without sacrificing originality. Instead of spending hours on tedious edits, they’re focusing on what really matters: storytelling, engagement, and creativity.  
 
As AI technology continues to evolve, the next wave of content creation will only get faster and more immersive. For brands, marketers, and aspiring creators, the message is clear: AI isn’t a threat—it’s an opportunity. Whether you’re running a business, growing your social media presence, or looking to improve your content strategy, now is the time to explore how Gen AI video tools can help you create better content in less time.

Cut to the chase

With no sacrifice on quality, Gen AI tools are redefining content creation through automation editing, scriptwriting, voiceovers, and more. Whether you’re a marketer, influencer, or business, AI-powered video tools make storytelling faster, easier, and more engaging than ever.


 

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