Sports marketing
What the TikTok Olympics Taught Us About the Future of Sports Marketing
Forget primetime TV—this year, the biggest Olympic moments weren’t on NBC, they were on TikTok. From Simone Biles’ gravity-defying vault to Tom Daley’s poolside knitting, the Paris Olympics played out in real-time on the For You page. Fans weren’t just watching—they were stitching, duetting, and turning highlight reels into viral sensations. TikTok wasn’t just a…
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