Decoding the modern AI buyer
Cut Through the Noise. Speak to the Individual. Win the AI Buyer.
You’ve got the campaign, the message, the metrics—but AI buyers aren’t biting. Why? Because they’re not buying your brand. They’re buying answers to their unique challenges. This eBook breaks down why firmographic targeting is failing today’s B2B marketers—and how contact-level targeting is driving stronger engagement, shorter sales cycles, and 25% higher conversion rates. What You’ll…
The AI Buyer Files: Who is the AI buyer?
Today’s AI buying committees are a mixed bag of roles, industries, and perspectives—and they all want different things. Built with insights from the Digitalzone Data Cloud (powered by a seriously smart ID graph), our family of Editorial Brands, and 2 global surveys, this report answers one important question: Who is the AI buyer?
How Gen-Z is redefining the future of B2B transactions
If you’re in the B2B space, you’ve probably noticed a shift in the way buying decisions are being made. And no, it’s not just because of a new set of trends or buzzwords—it’s because of Gen-Z. Those 18-24-year-olds are true digital natives, and as they are starting to enter the workforce, they’re quickly becoming the…
Digitally native, socially driven: selling to the millennial B2B buyer
The B2B landscape is shifting, and Millennials are at the helm of a revolution. Born in the sweet spot between 1981 and 1996, this gen grew up alongside the digital revolution—and it shows. Raised on dial-up but fluent in AI, this generation is tech-native, mission-driven, and now sitting in the power seats (hello, CTOs and…
The B2B Buyer Profile: Generation X
Generation X, born between 1965 and 1980, stands as a bridge between the analog past and the digital future. As the first to grow up in a world where technology became increasingly integrated into daily life, Gen X has an enviable ability to navigate both traditional and digital landscapes. Today, they are not just digital…
The AI Buyer Profile
Artificial intelligence is no longer an emerging trend—it’s the engine behind modern business transformation. From streamlining operations to enhancing customer experiences and accelerating decision-making, AI has cemented its place as a must-have across industries. But while much of the conversation focuses on what AI can do, a more important question often gets overlooked: who is…
How company size impacts AI buying behavior
AI isn’t bought the same way by every business. What feels like a quick decision in a 20-person startup can turn into a multi-month process inside a global enterprise. Both may chase similar outcomes—but the expectations, timelines, and risks are worlds apart. If you’re marketing AI solutions today, this difference matters. Understanding how AI purchasing…
Buyer vs. researcher: Why marketers need to start higher in the funnel
AI deal cycles rarely start with the person holding the budget. Long before the CIO or VP gets involved, someone else has already begun the research—quietly, behind a screen. That person is usually a mid-level evaluator: a researcher, analyst, or ops lead tasked with surfacing viable options. They shape the vendor list before leadership even…
The Rise of the Millennial Decision-Maker
Here’s what’s happening in B2B right now: your buyer isn’t who it used to be. Gen X executives once led most deal cycles—but today, millennials make up more than half of B2B decision-makers. According to Digitalzone research, 51% of current B2B buyers are millennials. And their approach is rewriting how vendors engage, persuade, and win. …
It’s Not Just IT Anymore: Where the AI Buyer Lives Across the Org Chart
AI first entered business teams and business processes as an experiment. It was a futuristic tool reserved for technical teams, innovation leads, or R&D labs. Fast-forward a decade, and that narrative’s toast. AI is now a competitive differentiator. What started as a playground for early adopters has become a strategic focus across every department. From…
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